Digital CRM Manager
Avolta
Lifecycle Marketing Manager
Flex
full-time
Posted on:
Location Type: Hybrid
Location: New York City • California, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $115,000 - $132,000 per year
Job Level
Mid-LevelSenior
About the role
- Maintain and optimize transactional communications to create a seamless customer experience between the product and owned channels
- Own end-to-end development of communications including strategy, messaging, campaign development and automation
- Manage multi-channel campaigns (email, push, SMS) across segmented user journeys to drive engagement and retention
- Track and analyze campaign performance to identify opportunities for improving customer engagement, retention, and overall communication strategy
- Collaborate closely with Product, Marketing, Strategy, Compliance, and Customer Support to align messaging with product updates and customer needs
- Execute real-time communications to support critical incident resolution during the rent cycle
- Support new product launches, regulatory compliance, and enhancements to the customer experience
Requirements
- 3-4 years of experience in CRM or lifecycle marketing preferably in a highly regulated industry like FinTech or HealthTech
- Proven experience managing campaigns across multiple channels (email, sms, push), from creative development to execution, with a strong focus on A/B testing and continuous optimization
- Demonstrated ability to lead projects, manage timelines and communicate results to peers and management
- Strong analytical skills - ability to interpret key business questions and work closely with analytics teams to answer them, while also being able to report performance and insights
- Ability to thrive in complex environments that require close collaboration with cross functional teams (e.g. product, analytics, strategy, design, etc.)
- Must be a strong executor and able to move projects forward independently
- Experience optimizing transactional communications and product-led messaging
Benefits
- Competitive pay
- 100% company-paid medical, dental, and vision
- 401(k) + company equity
- Unlimited paid time off + 13 company paid holidays
- Parental leave
- Flex Cares Program
- Free Flex subscription
- Relocation assistance program (for candidates outside NY/NJ/SF)
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRMlifecycle marketingcampaign developmentA/B testingdata analysisperformance trackingmulti-channel campaignstransactional communicationscustomer engagementregulatory compliance
Soft skills
project managementcommunicationcollaborationanalytical skillsindependent executionstrategic thinkingproblem-solvingtime managementcreativityadaptability
