CRM Manager
NerdWallet
Cloud
Salary
💰 $100,000 - $115,000 per year
Job Level
Mid-LevelSenior
About the role
- Manage and execute CRM strategies for Club Avolta, Reserve & Collect, and Emporium across email, app notifications, instant rewards, SMS, and member promotions
- Partner with analytics teams to derive actionable insights and inform CRM strategy
- Implement data-driven campaigns to support loyalty recruitment, retention, and upselling
- Collaborate with cross-functional teams to integrate CRM systems with E-commerce and loyalty platforms; act as CRM subject matter expert
- Leverage customer data to create targeted and personalized marketing campaigns
- Monitor and report on KPIs including customer lifetime value, engagement rates, and campaign ROI
- Map and optimize the end-to-end customer journey for loyalty and E-commerce programs
- Ensure seamless customer experiences by integrating CRM touchpoints across digital and physical channels
- Drive innovation by identifying new tools and technologies to enhance customer engagement
- Manage vendor relationships to ensure optimal performance of CRM platforms and tools
- Report to the Vice President of Digital
Requirements
- Combination of education and professional experience must exceed 5 years
- Preferably 2 years supervising or influencing a team engaged in executing CRM and E-commerce programs
- 5 years of digital experience developing and delivering CRM and E-commerce programs (technical role)
- A bachelor’s degree in a related program can count for 3 of the 5-year requirement
- 3-5 years of F&B, Retail, or Hospitality industry experience
- Training that leads to an in-depth understanding of data visualization and CRM tools (ex: Salesforce)
- At least 1 year of experience working with SalesForce CRM
- Demonstrated expertise executing CRM programs that deliver measurable results
- Strong analytical skills
- Excellent communication skills; ability to thrive in a fast-paced and cross-functional environment
- Business acumen and mindset to understand long-term implications of CRM planning
- Demonstrated history of understanding business and stakeholder needs
- Demonstrated history of creating and maintaining positive work environments
- Ability and willingness to travel up to 30%
