Marketing Associate, CRM
Grove Collaborative
Salary
💰 $135,000 - $155,000 per year
Job Level
Senior
About the role
- Lead the CRM acquisition strategy for all verticals, leveraging email, push, SMS, and in-app messages
- Build and scale our lead generation program from the ground up, including SMS opt-in
- Regularly analyze CRM funnel KPI’s to identify opportunities to optimize pre- and post-click experiences with cross-functional teams
- Partner with cross-functional stakeholders from Integrated Marketing, Product Marketing, Product, Insights, and more to advance acquisition and retention goals
- Develop best-in-class testing roadmaps from experimentation, planning, and development to scaling the learning
- Work with our product, data, and engineering teams to design and launch complex automated campaigns and ensure high-quality, error-free implementation, testing, and QA of CRM campaigns
- Work with the Director, CRM, and Sr. CRM Managers to overhaul reporting structure and dashboards to unlock program visibility internally and to cross-functional teams
- Manage, mentor, and develop a team of 1 with an opportunity to grow the team
Requirements
- Bachelor’s Degree or equivalent work experience
- 5-8 years of experience in CRM & Lifecycle, subscription experience a plus
- A knack for managing complexity and paying attention to the finer details, while also seeing the big picture and appreciating progress over perfection
- Customer-centric mindset with experience using customer insights (qualitative and quantitative) to inform business strategy and day-to-day decision-making
- Ability to communicate the benefits of strategies to business audiences of all levels
- Expertise in bringing cross-functional stakeholders together to advance retention goals
- Familiarity with Braze, Iterable, Marketo, or similar ESP
- Ability to drive experimentation focused on core success metrics
- Knowledge of HTML, CSS, and email client basics
- An in-depth understanding of the healthcare, wellness, or CPG industry is a plus
- Knowledge of FDA & HIPAA regulations is a plus
- Strong desire and curiosity to learn
