Associate, CRM
Stitch Fix
Lifecycle Marketing Manager, Placements
Roo
full-time
Posted on:
Origin: • 🇺🇸 United States • California, Colorado, New York, North Carolina
Visit company websiteSalary
💰 $90,000 - $150,000 per year
Job Level
Mid-LevelSenior
About the role
- Build a full-funnel lifecycle marketing strategy for Full & Part-Time Hiring driving awareness, engagement, intent, and conversion for hospitals and clinicians.
- Define and optimize lifecycle journeys for relief professionals transitioning to full or part-time jobs and hospitals seeking hires.
- Increase full and part-time placement conversions by delivering targeted messaging across appropriate channels.
- Own the communication experience across the entire placement funnel for Vets, Techs, and Hospitals.
- Segment users by hiring intent and behavior and create journey maps reflecting unique mindsets and motivators.
- Design and execute personalized, multi-channel campaigns across email, push, SMS, in-app (via Braze), and HubSpot sequences.
- Test and iterate messaging frameworks; run experiments and A/B tests to improve conversion and program uptake.
- Define success metrics, build dashboards and reporting, and perform attribution/ROI analysis to guide optimization.
- Partner cross-functionally with Product, Engineering, Growth, GTM, Support, Sales, and Account Managers to align communications with product and workflows.
Requirements
- 4+ years of experience in end-to-end lifecycle strategy and ownership, CRM, or engagement marketing (B2B2C, marketplace, or staffing/recruiting environments).
- Proven experience in a startup or tech environment; comfortable operating in fast-paced, ambiguous contexts.
- Strong track record designing and scaling cross-segment lifecycle programs across supply (providers: vets/techs) and demand (hospitals/practice managers).
- Hands-on expertise with lifecycle tools like Braze, HubSpot, or similar.
- Solid grasp of behavioral segmentation, trigger-based campaigns, and experimentation frameworks.
- Data-driven mindset with fluency in campaign dashboards, A/B testing, and attribution/ROI analysis.
- Strong empathy for both B2B and B2C users; ability to design personalized, human journeys.
