Marketing Operations Analyst
Red Oak ISD
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
About the role
- Support the execution, measurement, and optimization of marketing programs and processes that drive pipeline and revenue growth.
- Assist in managing and maintaining marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and integrations with Salesforce.
- Support data hygiene, list uploads, and campaign set-up to ensure accurate targeting and segmentation.
- Partner with Marketing to track and report on campaign performance and monitor lead scoring, routing, and campaign attribution processes.
- Build dashboards and reports in Salesforce and/or BI tools to measure lead flow, funnel conversion, and ROI.
- Ensure marketing data accuracy by running regular audits and identifying areas for improvement.
- Support pipeline analysis, marketing contribution reporting, and prepare monthly/quarterly business reviews (QBRs).
- Work cross-functionally with Sales and Sales Operations to ensure proper attribution, lead-to-opportunity tracking, and smooth lead handoff.
- Document and maintain marketing operations processes and workflows; support testing and rollout of new tools, campaigns, or processes across the GTM team.
Requirements
- 2–3 years of experience in Marketing Operations, Sales Operations, or a related role (internships welcome).
- Familiarity with marketing automation tools (HubSpot, Marketo, Pardot).
- Familiarity with CRM (Salesforce preferred).
- Strong Excel/Google Sheets skills.
- Familiarity with reporting and data visualization tools is a plus.
- Ability to work hybrid at Cedar Park HQ with a minimum of 3 days (Tuesday–Thursday) in the office each week.
- Early-career candidates eager to learn how marketing, sales, and customer success work together in a fast-paced SaaS environment.