Marketing Associate, CRM
Grove Collaborative
Retention Marketing Lead
Create Wellness
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteJob Level
Senior
About the role
- Lead retention strategy across Klaviyo email and SMS, including campaign management, segmentation, testing, and optimization.
- Build email and SMS marketing calendars, including concepting and providing copy and design notes for design resources.
- Build, maintain, and update email and SMS marketing flows.
- Own lifecycle and subscription flows, including onboarding, churn prevention, win-backs, replenishment, and cross-sell/upsell journeys.
- Partner directly with Recharge to manage subscription mechanics, dunning communications, and customer experience.
- Analyze retention performance and subscription health metrics; translate insights into actionable strategies that increase CLTV and reduce churn.
- Drive personalization and audience segmentation through advanced data strategies using all available customer information.
- Collaborate with app, data, and web partners to capture customer data to support segmentation and analytics.
- Maintain compliance with SMS/email best practices and privacy regulations.
- Stay ahead of industry trends within subscription and wellness e-commerce to identify new retention opportunities.
Requirements
- 4+ years hands-on experience with Klaviyo (both email and SMS).
- Proven track record working with Recharge directly.
- Strong data and analytical background: segmentation, cohort analysis, A/B testing, and reporting.
- Prior experience in subscription-heavy businesses, ideally within health and wellness.
- Strong project management skills with the ability to balance strategic and tactical responsibilities.
- Creative problem-solver with a customer-first mindset.
