Product Designer

• Lead, mentor, and grow the 6 person Product Design team. Support designers in developing strong craft, critical thinking, and strategic influence.
• Own the end to end design vision across all Roo product surfaces and guide how that vision evolves as the company expands beyond marketplace offerings.
• Partner with Product, UX Research, and Engineering leadership to align design direction with product strategy and company goals.
• Build and strengthen design systems that enable consistency, quality, and scalability.
• Shape design practices across discovery, concept development, interaction design, prototyping, and delivery.
• Help define and improve core intent based experiences that support onboarding, activation, engagement, and retention.
• Translate long term vision into clear, near term design work that supports incremental progress.
• Encourage exploration and push the team to rethink assumptions while staying grounded in user needs and market realities.
• Represent design in leadership settings and help influence product direction through clarity of vision and insight into user behavior.
• Ensure design quality remains high across squads and product surfaces.
• Advocate for the customer experience across every surface and ensure design decisions always reflect real customer needs.

Director of Product Design

Product Manager

• Lead and grow a team of six PMs across multiple squads, setting clear expectations and developing strong product talent.
• Own the full product strategy across all surfaces including both sides of our marketplace, platform, internal tools, and growth.
• Partner with Design and Research leadership to ensure the product organization functions as a unified group with shared goals and practices.
• Drive product planning cycles including vision, prioritization, resourcing, and execution.
• Build and scale product development processes that raise quality and improve cross functional alignment.
• Define and track core product metrics. Ensure teams use data and research to identify opportunities and validate decisions.
• Lead high priority company initiatives from early discovery through delivery and iteration.
• Champion product-led growth by improving onboarding, activation, engagement, intent-based experiences, and conversion.
• Partner closely with Engineering to ensure clarity in technical planning, platform investments, and long term architecture.
• Work with GTM leaders to identify growth levers and measure their impact across the funnel.
• Set standards for experimentation and ensure teams run fast, structured, and reliable tests.
• Represent product priorities in executive forums and ensure alignment between product direction and company goals.

Director of Product Management

Onboarding Specialist

• Serve as the first point of contact for new hospitals and veterinarians joining Roo, ensuring both groups have a seamless, high-touch onboarding experience.
• Guide new users through account setup, platform orientation, and best practices tailored to their specific workflows and goals.
• Collaborate closely with the Business Development and Account Management teams to ensure smooth handoffs and early engagement success on both sides of the marketplace.
• Track onboarding milestones for hospitals and vets, identifying and addressing activation blockers proactively.
• Partner cross-functionally with Product, Marketing, and Hospital Success teams to improve onboarding processes, content, and enablement tools.
• Gather feedback and insights from new users to inform continuous improvement of Roo’s activation experience.
• Represent Roo’s values of responsiveness, empathy, and excellence in every interaction, ensuring a best-in-class first impression.

Operations

• Build and own the long-term Sales Operations strategy aligned to Roo’s revenue growth, GTM model, and marketplace dynamics.
• Establish scalable processes, standards, and systems across supply and demand-facing teams.
• Serve as the primary operational thought partner for the CRO, SVP Marketplace and management team.
• Define and manage the roadmap for CRM architecture, automation, and workflow optimization (HubSpot).
• Drive operational readiness for monitoring supply/demand, product initiatives, and GTM expansions.
• Oversee all forecasting activities in partnership with Finance and Data.
• Implement multi-level forecasting (bottom-up, top-down, weighted pipeline, trend-based).
• Develop dashboards and reporting structures to support monthly pipeline reviews and KPI tracking.
• Establish clear methodologies for pipeline hygiene, data integrity, and forecasting accuracy.
• Own end-to-end compensation design, governance, and quarterly/annual comp planning.
• Develop scalable, transparent commission structures aligned with revenue goals and market conditions.
• Oversee quota setting, territory design, rep capacity modeling, and incentive administration.
• Partner with People Ops and Finance to ensure compliant and timely payouts.
• Partner deeply with Finance, Data and Growth teams to ensure strong data integrity and actionable insights.
• Collaborate with marketing and BD leadership on end-to-end lead management, routing, and funnel optimization.
• Create aligned SOPs between Sales, Marketing, Growth, and Customer Success.
• Support cross-functional strategic initiatives, including OKR planning and cross-team capacity modeling.
• Own HubSpot configuration, governance, and optimization as the system of record for sales.
• Drive automation across reporting, lead management, account health, and performance metrics.
• Evaluate, implement, and integrate additional sales tech stack tools as needed.
• Ensure high adoption and enablement through structured training and documentation.
• Lead, mentor, and develop a high-performing Sales Ops team (including managers and ICs).
• Establish clear KPIs, operating cadences, and accountability mechanisms.
• Foster a culture of continuous improvement, operational rigor, and data-driven decision making.

Director of Sales Operations

Affiliate Manager

• Serve as the main point of contact for hospital partners post-onboarding, ensuring long-term satisfaction and growth.
• Analyze hospital utilization patterns and design tailored success plans to optimize fulfillment and reduce churn.
• Host regular check-ins, webinars, and events to foster strong partnerships.
• Collaborate with internal stakeholders to proactively address issues and identify cross-sell or upsell opportunities.
• Use data insights to identify underutilized hospitals and re-engagement opportunities.
• Contribute feedback loops to Product, Marketing, and BD to enhance the hospital experience.

Hospital Success Partner

Account Manager

• Drive growth and performance across Roo’s veterinarian and veterinary technician network through sales-focused recruitment, engagement, and retention strategies.
• Own the supply-side sales funnel, from outreach and conversion through activation and long-term satisfaction.
• Ensure a healthy, balanced marketplace and a world-class provider experience.
• Set the vision for how Roo attracts, converts, and retains top veterinary professionals.
• Lead multiple teams that execute on outbound and relationship-based sales motions, while building systems, processes, and culture that deliver measurable results.
• Partner closely with Operations, Finance, Product, and Marketing to align marketplace growth targets with company objectives, ensuring that supply performance fuels Roo’s broader revenue and market expansion goals.

Senior Director of Sales, Account Management

Growth Marketing

• Drive weekly decisions and outcomes by performing ongoing data analysis
• Proactively perform data exploration to discover actionable insights that will help define company and team priorities
• Build a strong relationship with stakeholders (Product, Marketing, Finance, …) and work in cross-functional settings effectively
• Design experiments and define metrics to measure effectiveness of features or solutions
• Design, build, maintain dashboards to monitor performance metrics, including quarterly OKRs
• Communicate your findings with all levels of the company

Senior Product Growth Analyst

Brand Manager

• Own Roo’s annual campaign calendar and lead 4–6 integrated campaigns per year from brief to post-launch measurement.
• Develop campaign strategies with clear objectives, target audiences, KPIs, and success metrics.
• Partner cross-functionally to deliver cohesive, high-impact brand activations across PR, social, events, and digital channels.
• Shape and reinforce Roo’s brand narrative and tone, ensuring consistency across all owned and earned channels.
• Collaborate closely with design and creative partners to ensure strong visual storytelling and brand cohesion across every campaign.
• Lead Roo’s thought leadership programs, including annual reports, case studies, authored articles, and speaking engagements that position Roo as a trusted voice in veterinary medicine.
• Partner with PR to secure industry coverage and placements.
• Conduct ongoing brand and audience research to track awareness, perception, and engagement, and translate insights into actionable strategies.
• Grow Roo’s reach across community, social, and emerging media formats.
• Champion brand consistency and quality across all marketing and customer-facing touchpoints.
• Collaborate with creative and product marketing to evolve Roo’s visual identity and storytelling.
• Manage a growing team, including three direct reports spanning brand, content, social, and community.
• Provide strategic direction, prioritization, and feedback across these programs to ensure all work ladders into one cohesive brand story.
• Oversee key creative and brand contractors, including PR, design, web, and video.
• Foster collaboration, accountability, and creativity across internal teams and external agencies.

Senior Manager, Brand Marketing

• Drive weekly decisions and outcomes by performing ongoing data analysis.
• Proactively perform data exploration to discover actionable insights that will help define company and team priorities.
• Build a strong relationship with stakeholders (Product, Marketing, Finance, …) and work in cross-functional settings effectively.
• Design experiments and define metrics to measure effectiveness of features or solutions.
• Design, build, maintain dashboards to monitor performance metrics, including quarterly OKRs.
• Communicate your findings with all levels of the company.

Growth Insights Partner

• Drive product growth by designing and delivering new features and enhancements across the website, responsive web app, and mobile app.
• Act as a strategic design lead within a squad, shaping the overall product vision in partnership with Product Managers and Engineers.
• Create and help govern design systems, ensuring consistency and scalability across the product.
• Define and frame design challenges that span multiple squads, ensuring alignment with broader product strategy and business goals.
• Measure the impact of design decisions through research and data analysis, iterating as needed to enhance user experience and business outcomes.
• Own key user journeys, ensuring seamless, high-quality experiences across platforms.
• Run and analyze user research, co-leading research initiatives with Product Managers to inform decision-making.
• Coach and mentor junior designers, helping them frame problems and structure their projects effectively.
• Socialize design insights across the company to deepen team-wide understanding of our users and product.
• Stay ahead of industry trends, incorporating best practices into our design processes.

Senior Product Designer

Full-stack Engineer

• Work closely with our product managers, designers, data analysts, and other engineers to build new features for the Roo platform.
• Collaborate with cross-functional partners to translate business requirements into technical solutions.
• Participate in design, and development of scalable code architecture.
• Participate in architectural discussions and contribute ideas for system improvement.
• Write clear maintainable code on the front and back-end while following best practices.
• Contribute code to our React Native mobile application
• Ensure code quality through testing, code reviews, and best practices.
• Build unit tests with jest and end-to-end tests with Cypress.
• Assist out with Dev Ops as needed.
• Stay updated on emerging technologies and industry trends to continually improve our platform.

Full Stack Engineer

Marketing

• Build a full-funnel lifecycle marketing strategy for Full & Part-Time Hiring driving awareness, engagement, intent, and conversion for hospitals and clinicians.
• Define and optimize lifecycle journeys for relief professionals transitioning to full or part-time jobs and hospitals seeking hires.
• Increase full and part-time placement conversions by delivering targeted messaging across appropriate channels.
• Own the communication experience across the entire placement funnel for Vets, Techs, and Hospitals.
• Segment users by hiring intent and behavior and create journey maps reflecting unique mindsets and motivators.
• Design and execute personalized, multi-channel campaigns across email, push, SMS, in-app (via Braze), and HubSpot sequences.
• Test and iterate messaging frameworks; run experiments and A/B tests to improve conversion and program uptake.
• Define success metrics, build dashboards and reporting, and perform attribution/ROI analysis to guide optimization.
• Partner cross-functionally with Product, Engineering, Growth, GTM, Support, Sales, and Account Managers to align communications with product and workflows.

Lifecycle Marketing Manager, Placements

• Provide support for retaining our core vet users on the platform after they have been handed off from the Business Development team
• Assist veterinarians in fulfilling shifts that align with their schedules, preferences and financial goals
• Help to fulfill needed relief shifts through vet network knowledge
• Retain and grow the shift volume of a set group of full time relief vets
• Ensure Top Vet users remain actively engaged & happy with Roo platform
• Manage Veterinarian's general inquiries
• Proactively address any rainy-day scenarios and resolve any user issue or inquiry promptly, working with client support
• Plan and host Dinners with our top-performing Veterinarians

Veterinary Account Manager

• Build a full-funnel lifecycle marketing strategy for Full & Part-Time Hiring that drives awareness, engagement, intent, and conversion from both hospitals and clinicians.
• Define and optimize lifecycle journeys for both sides of the Roo marketplace — including relief professionals transitioning to full or part-time jobs and hospitals seeking their next superstar hire.
• Increase full and part-time placement conversions by delivering the right message, at the right time, through the right channel.
• Partner with cross-functional stakeholders (Product, Engineering, Growth and GTM) to integrate Full & Part-Time Hiring messaging and user touchpoints across the Roo experience.
• Own the communication experience across the entire full and part-time placement funnel for Vets, Techs, and Hospitals.
• Segment users based on hiring intent and behavior and create journey maps.
• Design and execute personalized, multi-channel campaigns across email, push, SMS, in-app messages (via Braze), and HubSpot sequences.
• Define success metrics, build dashboards, run experiments and A/B tests to improve messaging, conversion rates, and program uptake.
• Work closely with product, support, customer teams, Sales and Account Managers to ensure communications align with product features, hospital workflows, and user support needs.

Lifecycle Marketing Manager, B2B2C

• Own strategy and execution for core systems, tools, and services that power Roo's labor marketplace.
• Enable faster development, greater scalability, and improved reliability across the product.
• Partner with engineering, design, analytics, and department leaders to create reusable infrastructure.
• Work on zero-to-one platform investments and scaling efforts that reduce complexity and accelerate product velocity.
• Measure success by adoption, performance, and leverage across the company.
• Report to the VP of Product; collaborate remotely with occasional onsite work in San Francisco.
• Develop and align team around clear platform strategy; evolve roadmap for internal platform systems.
• Identify and eliminate technical bottlenecks; collaborate on build-vs-buy decisions; use metrics to measure impact.

Senior Product Manager – Platform Lead

• Lead a cross functional team of engineers, designers, analysts, marketers and more to achieve a major company objective.
• Craft strategy, define north-star metric tied to the Roo Equation, and ensure dashboarding for execution.
• Operate with significant autonomy using growth-minded, iterative approach to learn quickly and drive measurable outcomes.
• Report to VP of Product & Design and provide weekly written updates to executive team and stakeholders.
• Occasionally be onsite in San Francisco co-working space for meetings and team events.

Senior Product Manager

• Roo has created the first B2B labor marketplace in animal healthcare connecting veterinary professionals with hospitals.
• Design product experiences across website, responsive web app, and mobile app for Hospitals, Vets, Techs, and Students.
• Act as strategic design lead within a squad and contribute to design system governance.
• Define and frame design challenges that span multiple squads and measure impact through research and data analysis.
• Run and analyze user research, co-lead research initiatives with Product Managers, and coach junior designers.