Growth Marketing

• Drive weekly decisions and outcomes by performing ongoing data analysis
• Proactively perform data exploration to discover actionable insights that will help define company and team priorities
• Build a strong relationship with stakeholders (Product, Marketing, Finance, …) and work in cross-functional settings effectively
• Design experiments and define metrics to measure effectiveness of features or solutions
• Design, build, maintain dashboards to monitor performance metrics, including quarterly OKRs
• Communicate your findings with all levels of the company

Senior Product Growth Analyst

Brand Manager

• Own Roo’s annual campaign calendar and lead 4–6 integrated campaigns per year from brief to post-launch measurement.
• Develop campaign strategies with clear objectives, target audiences, KPIs, and success metrics.
• Partner cross-functionally to deliver cohesive, high-impact brand activations across PR, social, events, and digital channels.
• Shape and reinforce Roo’s brand narrative and tone, ensuring consistency across all owned and earned channels.
• Collaborate closely with design and creative partners to ensure strong visual storytelling and brand cohesion across every campaign.
• Lead Roo’s thought leadership programs, including annual reports, case studies, authored articles, and speaking engagements that position Roo as a trusted voice in veterinary medicine.
• Partner with PR to secure industry coverage and placements.
• Conduct ongoing brand and audience research to track awareness, perception, and engagement, and translate insights into actionable strategies.
• Grow Roo’s reach across community, social, and emerging media formats.
• Champion brand consistency and quality across all marketing and customer-facing touchpoints.
• Collaborate with creative and product marketing to evolve Roo’s visual identity and storytelling.
• Manage a growing team, including three direct reports spanning brand, content, social, and community.
• Provide strategic direction, prioritization, and feedback across these programs to ensure all work ladders into one cohesive brand story.
• Oversee key creative and brand contractors, including PR, design, web, and video.
• Foster collaboration, accountability, and creativity across internal teams and external agencies.

Senior Manager, Brand Marketing

• Drive weekly decisions and outcomes by performing ongoing data analysis.
• Proactively perform data exploration to discover actionable insights that will help define company and team priorities.
• Build a strong relationship with stakeholders (Product, Marketing, Finance, …) and work in cross-functional settings effectively.
• Design experiments and define metrics to measure effectiveness of features or solutions.
• Design, build, maintain dashboards to monitor performance metrics, including quarterly OKRs.
• Communicate your findings with all levels of the company.

Growth Insights Partner

Product Designer

• Drive product growth by designing and delivering new features and enhancements across the website, responsive web app, and mobile app.
• Act as a strategic design lead within a squad, shaping the overall product vision in partnership with Product Managers and Engineers.
• Create and help govern design systems, ensuring consistency and scalability across the product.
• Define and frame design challenges that span multiple squads, ensuring alignment with broader product strategy and business goals.
• Measure the impact of design decisions through research and data analysis, iterating as needed to enhance user experience and business outcomes.
• Own key user journeys, ensuring seamless, high-quality experiences across platforms.
• Run and analyze user research, co-leading research initiatives with Product Managers to inform decision-making.
• Coach and mentor junior designers, helping them frame problems and structure their projects effectively.
• Socialize design insights across the company to deepen team-wide understanding of our users and product.
• Stay ahead of industry trends, incorporating best practices into our design processes.

Senior Product Designer

Full-stack Engineer

• Work closely with our product managers, designers, data analysts, and other engineers to build new features for the Roo platform.
• Collaborate with cross-functional partners to translate business requirements into technical solutions.
• Participate in design, and development of scalable code architecture.
• Participate in architectural discussions and contribute ideas for system improvement.
• Write clear maintainable code on the front and back-end while following best practices.
• Contribute code to our React Native mobile application
• Ensure code quality through testing, code reviews, and best practices.
• Build unit tests with jest and end-to-end tests with Cypress.
• Assist out with Dev Ops as needed.
• Stay updated on emerging technologies and industry trends to continually improve our platform.

Full Stack Engineer

Marketing

• Build a full-funnel lifecycle marketing strategy for Full & Part-Time Hiring driving awareness, engagement, intent, and conversion for hospitals and clinicians.
• Define and optimize lifecycle journeys for relief professionals transitioning to full or part-time jobs and hospitals seeking hires.
• Increase full and part-time placement conversions by delivering targeted messaging across appropriate channels.
• Own the communication experience across the entire placement funnel for Vets, Techs, and Hospitals.
• Segment users by hiring intent and behavior and create journey maps reflecting unique mindsets and motivators.
• Design and execute personalized, multi-channel campaigns across email, push, SMS, in-app (via Braze), and HubSpot sequences.
• Test and iterate messaging frameworks; run experiments and A/B tests to improve conversion and program uptake.
• Define success metrics, build dashboards and reporting, and perform attribution/ROI analysis to guide optimization.
• Partner cross-functionally with Product, Engineering, Growth, GTM, Support, Sales, and Account Managers to align communications with product and workflows.

Lifecycle Marketing Manager, Placements

Account Manager

• Provide support for retaining our core vet users on the platform after they have been handed off from the Business Development team
• Assist veterinarians in fulfilling shifts that align with their schedules, preferences and financial goals
• Help to fulfill needed relief shifts through vet network knowledge
• Retain and grow the shift volume of a set group of full time relief vets
• Ensure Top Vet users remain actively engaged & happy with Roo platform
• Manage Veterinarian's general inquiries
• Proactively address any rainy-day scenarios and resolve any user issue or inquiry promptly, working with client support
• Plan and host Dinners with our top-performing Veterinarians

Veterinary Account Manager

• Build a full-funnel lifecycle marketing strategy for Full & Part-Time Hiring that drives awareness, engagement, intent, and conversion from both hospitals and clinicians.
• Define and optimize lifecycle journeys for both sides of the Roo marketplace — including relief professionals transitioning to full or part-time jobs and hospitals seeking their next superstar hire.
• Increase full and part-time placement conversions by delivering the right message, at the right time, through the right channel.
• Partner with cross-functional stakeholders (Product, Engineering, Growth and GTM) to integrate Full & Part-Time Hiring messaging and user touchpoints across the Roo experience.
• Own the communication experience across the entire full and part-time placement funnel for Vets, Techs, and Hospitals.
• Segment users based on hiring intent and behavior and create journey maps.
• Design and execute personalized, multi-channel campaigns across email, push, SMS, in-app messages (via Braze), and HubSpot sequences.
• Define success metrics, build dashboards, run experiments and A/B tests to improve messaging, conversion rates, and program uptake.
• Work closely with product, support, customer teams, Sales and Account Managers to ensure communications align with product features, hospital workflows, and user support needs.

Lifecycle Marketing Manager, B2B2C

Product Manager

• Own strategy and execution for core systems, tools, and services that power Roo's labor marketplace.
• Enable faster development, greater scalability, and improved reliability across the product.
• Partner with engineering, design, analytics, and department leaders to create reusable infrastructure.
• Work on zero-to-one platform investments and scaling efforts that reduce complexity and accelerate product velocity.
• Measure success by adoption, performance, and leverage across the company.
• Report to the VP of Product; collaborate remotely with occasional onsite work in San Francisco.
• Develop and align team around clear platform strategy; evolve roadmap for internal platform systems.
• Identify and eliminate technical bottlenecks; collaborate on build-vs-buy decisions; use metrics to measure impact.

Senior Product Manager – Platform Lead

• Lead a cross functional team of engineers, designers, analysts, marketers and more to achieve a major company objective.
• Craft strategy, define north-star metric tied to the Roo Equation, and ensure dashboarding for execution.
• Operate with significant autonomy using growth-minded, iterative approach to learn quickly and drive measurable outcomes.
• Report to VP of Product & Design and provide weekly written updates to executive team and stakeholders.
• Occasionally be onsite in San Francisco co-working space for meetings and team events.

Senior Product Manager

• Roo has created the first B2B labor marketplace in animal healthcare connecting veterinary professionals with hospitals.
• Design product experiences across website, responsive web app, and mobile app for Hospitals, Vets, Techs, and Students.
• Act as strategic design lead within a squad and contribute to design system governance.
• Define and frame design challenges that span multiple squads and measure impact through research and data analysis.
• Run and analyze user research, co-lead research initiatives with Product Managers, and coach junior designers.