VP of Sales

Roo

VP of Sales leading efforts to build high-performing sales organization for Roo Veterinary's staffing platform. Reporting to the CEO to enhance sales culture and marketplace growth.

Posted 7/2/2026full-timeSan Francisco • California • 🇺🇸 United StatesLead💰 $205,000 - $330,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in integrated revenue strategy, sales leadership, and cross-functional collaboration, with a strong focus on data-driven decision-making and performance management. Capable of building and scaling effective teams while maintaining high standards of accountability and coaching culture.

Highest-signal resume keywords

Sales LeadershipForecast AccuracyCross-Functional LeadershipData-Driven Decision MakingCoaching Culture

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Revenue StrategyForecastingPipeline ManagementGTM Systems ArchitectureCapacity PlanningPerformance StandardsBudget AllocationSales EnablementAutomation ImplementationMetrics Analysis

Soft Skills

Crisp CommunicationExecutive PresenceTeam DevelopmentTrust BuildingNarrative Discipline

Tools & Technologies

CRMGTM PlaybooksCall Scoring ToolsData Analytics ToolsCoaching Platforms

Industry Keywords

B2B SalesMarketplace SalesSMB SalesMid-Market SalesQuota-Carrying Motion

About the role

Key responsibilities & impact

Own the integrated revenue strategy tied to company goals and unit economics.
Design the coverage/territory/segment model across the revenue org (roles, handoffs, specialization, capacity).
Allocate headcount and budget by ROI and constraints, maintaining a healthy cost of sales as you grow. Rebalance quickly when necessary.
Build the operating cadence that makes forecast accuracy and quota attainment the default.
Scale repeatable GTM playbooks across segments while preserving segment nuance.
Build an enablement engine (messaging, objection handling, discovery, onboarding, ongoing coaching).
Implement QA loops (call scoring, pipeline hygiene, deal reviews) with a clear iteration rhythm.
Build a high-bar leadership bench and org design that scales (spans/layers/specialization).
Set hiring rubrics and enforce the bar; build a coaching culture and accountability.
Set performance standards and upgrade talent decisively—without destroying morale (consistent calibration, early underperformance plans, fast hard calls, keep top talent energized and growing).
Own org-level capacity planning that maximizes ROI; drive org-wide clarity on definitions and leading indicators.
Own the GTM systems architecture (CRM + tooling) with disciplined build-vs-buy judgment.
Drive thoughtful automation that removes toil, enforces standards, and comes with real adoption plans.
Align Product, Marketing, Finance, and Data around top revenue bets; secure resourcing for priorities and resolve tradeoffs quickly. Ensure opportunities are framed in a shared metrics backbone across functions—principled, not political.
Lead major org/process/comp transformations while maintaining performance—protect the quarter while upgrading the machine.

Requirements

What you’ll need

Proven Sales Leadership: Marketplace sales experience (or B2B SMB & Mid-market - services with a quota-carrying motion.
Executive Presence + Clarity: crisp communicator with board-ready narrative discipline; high-integrity, no-spin, credible variance explanations.
Genius-Maker: known for developing strong team - hiring great talent, upgrading fairly and quickly, and building a coaching culture that lifts performance.
Rigor: track record of building accurate forecasting, measured motions, clean pipelines and a systematic approach.
Data + Unit Economics Orientation: comfortable tying decisions to metrics without losing the plot on growth.
Cross-functional Leadership: strong partner to Product/Marketing/Finance/Data; you can resolve tradeoffs, earn trust, and drive alignment around shared metrics.

Benefits

Comp & perks

Stipends for home office setup, continuing education, and monthly wellness.
Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans.
401K
Unlimited Paid Time Off.
Paid Maternity/Paternity and reproductive care leave.
Gifts on your birthday & anniversary.
Opportunity for domestic travel, including for regional team building events.