Growth Marketing

• Manage the campaign lifecycle from concept through implementation, monitoring, and optimization for email and SMS campaigns
• Design, build, and implement marketing email and SMS campaigns focused on driving engagement and sign ups
• Develop compelling, high-converting email and SMS creatives aligned with brand voice and target audiences
• Lead A/B testing initiatives to improve open rates, CTR, and conversions; leverage data to segment audiences for personalized messaging
• Collaborate with internal teams (creative, content, sales, product, data, compliance) to ensure campaigns are well-supported and aligned with company goals
• Lead planning, coordination, and execution of marketing campaigns and bring data-driven, creative optimization ideas
• Oversee escalation processes and coordinate feedback loops to ensure smooth execution and timely resolution
• Track and analyze campaign performance; report insights and actionable recommendations; monitor conversion rates, ROI, and customer engagement
• Ensure marketing and transactional communications comply with relevant legal and industry guidelines (TCPA, GDPR, CAN-SPAM)

Growth Marketing Lead

Postal1

Director, Editorial and Stakeholder Engagement

Head of Growth Marketing

Head of Growth

Senior Manager, SMC Advertiser Growth