Senior Manager, Digital Experience
Maximus
Growth Marketing Lead
Flex
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $115,000 - $132,000 per year
Job Level
Senior
About the role
- Manage the campaign lifecycle from concept through implementation, monitoring, and optimization for email and SMS campaigns
- Design, build, and implement marketing email and SMS campaigns focused on driving engagement and sign ups
- Develop compelling, high-converting email and SMS creatives aligned with brand voice and target audiences
- Lead A/B testing initiatives to improve open rates, CTR, and conversions; leverage data to segment audiences for personalized messaging
- Collaborate with internal teams (creative, content, sales, product, data, compliance) to ensure campaigns are well-supported and aligned with company goals
- Lead planning, coordination, and execution of marketing campaigns and bring data-driven, creative optimization ideas
- Oversee escalation processes and coordinate feedback loops to ensure smooth execution and timely resolution
- Track and analyze campaign performance; report insights and actionable recommendations; monitor conversion rates, ROI, and customer engagement
- Ensure marketing and transactional communications comply with relevant legal and industry guidelines (TCPA, GDPR, CAN-SPAM)
Requirements
- 3+ years of experience in lifecycle marketing email and SMS campaign management, with a focus on A/B testing and customer communication optimization
- Proficiency with email and SMS marketing platforms, A/B testing tools, and analytics software
- HTML experience strongly preferred
- Experience working in risk or regulated industries (financial services) preferred
- Familiarity with telecommunications regulations (TCPA, CCPA, CAN-SPAM)
- Strong ability to analyze data and translate insights into actionable strategies for improving marketing performance and customer engagement
- Proven track record in driving acquisition, retention, and reactivation through targeted messaging and segmentation
- Highly collaborative, with ability to work cross-functionally with marketing, product, data, and compliance teams
- Creative, innovative thinker
- Education optional
Benefits
- Competitive pay
- 100% company-paid medical, dental, and vision
- 401(k) + company equity
- Unlimited paid time off
- 13 company paid holidays
- Parental leave
- Flex Cares Program
- Free Flex subscription
- Benefits offered for full time non-US employees (details in posting)
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingemail marketingSMS marketingA/B testingdata analysisHTMLcampaign managementcustomer communication optimizationsegmentationconversion rate optimization
Soft skills
collaborationcreativityinnovationdata-driven decision makingproblem solvingcommunicationleadershipstrategic thinkingadaptabilitycross-functional teamwork
