Job Level
Mid-LevelSenior
About the role
- Bannerflow is a SaaS Creative Management Platform enabling brands to create, publish, analyze, and optimize advertising at scale
- Fixed-term Email Marketing Specialist role covering parental leave
- Design, build, and execute email marketing campaigns including newsletters, promotions, product announcements, event emails, and nurturing sequences
- Develop, implement, and maintain automated email workflows for inbound lead nurturing, onboarding, retention, and re-engagement
- Create and manage segmented email lists for personalised content and improved engagement
- Monitor and analyse email performance metrics and provide optimisation recommendations
- Ensure data capture, enrichment, GDPR and CAN-SPAM compliance, and data governance with external partners
- Collaborate with content, design, sales, and external partners to align messaging and nurture leads
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field
- +3 years proven experience as an Email Marketing Specialist, preferably with HubSpot
- In-depth knowledge of HubSpot’s email marketing, CRM, and automation tools
- Strong understanding of email regulations (GDPR, CAN-SPAM) and best practices
- Experience with list segmentation, personalization, and lifecycle marketing
- Proficiency in A/B testing and email performance analytics
- Excellent communication and writing skills in English
- Strong attention to detail and organisational skills; ability to manage multiple projects
- Analytical skills with ability to translate data into actionable insights
- Basic knowledge of HTML/CSS for email templates (preferred)
- Experience with Clearout, Inscycle, Zapier, or Breeze Intelligence is desirable