E-Commerce Director
SASSO
Senior Manager, Digital Experience
Maximus
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $155,000 - $185,000 per year
Job Level
Senior
About the role
- Own the marketing website as the primary conversion engine and run A/B testing, site performance, personalization, and conversion targets
- Develop and execute comprehensive SEO and AI discovery strategies and build a scientific content engine to grow organic traffic
- Map and optimize the full pre-conversion prospect journey, partner with Paid Media, and build attribution models
- Lead lifecycle marketing supporting acquisition and retention, managing email/SMS, nurture campaigns, and segmentation
- Serve as product experience partner to ensure smooth handoffs and use conversion data to inform roadmap
- Lead cross-functional collaboration with Product, Creative, Data/Analytics, Customer Success, and Sales
- Define and own acquisition metrics (conversion rate, organic traffic, CAC), conduct competitive analysis, and present to executives
- Mentor team members and foster a culture of experimentation and data-driven decision making
Requirements
- 7+ years of digital marketing experience with deep expertise in conversion optimization and organic growth
- Proven track record of driving significant improvements in conversion rates and organic traffic for D2C brands
- Expert-level knowledge of SEO, technical web optimization, and emerging AI discovery platforms
- Strong experience with A/B testing platforms, analytics tools, and marketing automation systems
- Demonstrated success managing lifecycle marketing programs across acquisition and retention
- Experience influencing product decisions through customer insights and data
- Fluency in Google Analytics, Tag Manager, Search Console, and related tools
- Understanding of performance medicine, health tech, or wellness industries is a plus
- Bachelor's degree in Marketing, Computer Science, or related field (Advanced degree preferred)
