Senior Manager, Digital Experience

Maximus

full-time

Posted on: 9/3/2025

Location: New York • 🇺🇸 United States

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💰 $155,000 - $185,000 per year

Senior

About the role

Own the marketing website as the primary conversion engine and run A/B testing, site performance, personalization, and conversion targets
Develop and execute comprehensive SEO and AI discovery strategies and build a scientific content engine to grow organic traffic
Map and optimize the full pre-conversion prospect journey, partner with Paid Media, and build attribution models
Lead lifecycle marketing supporting acquisition and retention, managing email/SMS, nurture campaigns, and segmentation
Serve as product experience partner to ensure smooth handoffs and use conversion data to inform roadmap
Lead cross-functional collaboration with Product, Creative, Data/Analytics, Customer Success, and Sales
Define and own acquisition metrics (conversion rate, organic traffic, CAC), conduct competitive analysis, and present to executives
Mentor team members and foster a culture of experimentation and data-driven decision making

7+ years of digital marketing experience with deep expertise in conversion optimization and organic growth
Proven track record of driving significant improvements in conversion rates and organic traffic for D2C brands
Expert-level knowledge of SEO, technical web optimization, and emerging AI discovery platforms
Strong experience with A/B testing platforms, analytics tools, and marketing automation systems
Demonstrated success managing lifecycle marketing programs across acquisition and retention
Experience influencing product decisions through customer insights and data
Fluency in Google Analytics, Tag Manager, Search Console, and related tools
Understanding of performance medicine, health tech, or wellness industries is a plus
Bachelor's degree in Marketing, Computer Science, or related field (Advanced degree preferred)