Senior Brand Marketing Manager, D2C eCommerce
FUJIFILM Corporation
Senior Product Manager, Web & eCommerce
GoTo
full-time
Posted on:
Location Type: Remote
Location: Remote • Florida, Massachusetts, Missouri • 🇺🇸 United States
Visit company websiteSalary
💰 $95,500 - $132,500 per year
Job Level
Senior
Tech Stack
AEMJavaScriptSitecoreWordPress
About the role
- Drive and optimize website user experience, including site navigation, buy & try eCommerce flows, and checkout funnel to increase conversion and revenue
- Develop, maintain, and evolve a robust A/B testing calendar, based on inputs from cross-functional team, website best practices, and website performance trends
- Analyze website performance including check-out funnel, page-level performance, and channel-level performance, to identify trends and potential optimizations and/or AB tests
- Serve as the central liaison for cross-functional teams, managing intake, prioritization, and execution of web updates in a fast-paced environment
- Collaborate closely with Digital Activation, channel owners, and design teams to deliver end-to-end promotional campaigns and maximize impact across go-to-market strategies
Requirements
- Bachelor’s degree in Marketing, Business, or a relevant field
- 8+ years’ experience in B2C and B2B web marketing, eCommerce, and SaaS settings
- Extensive experience leveraging content management systems (such as Sitecore, WordPress, AEM)
- eCommerce platforms, and project collaboration tools (e.g., JIRA, Asana, Confluence)
- Strong understanding of web technologies (HTML, CSS, JavaScript)
- UX/UI principles, and hands-on experience working with design and development teams
- Demonstrated expertise in web analytics and A/B testing tools (Google Analytics, Clarity, A/B Tasty)
- Familiarity with SEO best practices and digital marketing techniques a plus
- Track record of strong project management, effective stakeholder communication, creative problem solving, and accountability in fast-paced, Agile/Scrum environments
Benefits
- Comprehensive health insurance (medical, dental, vision)
- 401(k) plan with discretionary company match
- Paid time off
- Employee discount programs
- Short Term and Long Term Disability
- Basic Life Insurance
- Fertility benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
A/B testingweb analyticsHTMLCSSJavaScriptSEOeCommercedigital marketingUX/UI principlesproject management
Soft skills
stakeholder communicationcreative problem solvingaccountabilitycollaborationprioritizationexecutionfast-paced environmentcross-functional teamworktrend analysisoptimization
