Growth Marketing Lead
Flex
Director of Lifecycle Marketing
Rocket Money (formerly Truebill)
full-time
Posted on:
Location Type: Hybrid
Location: New York City • District of Columbia, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $170,000 - $225,000 per year
Job Level
Lead
About the role
- Reporting to the VP of Growth; part of the marketing team focused on developing personalized experiences to drive value for members
- Lead the lifecycle marketing team that will include Product Marketing and CRM
- Own and evolve the end-to-end product marketing strategy across key pillars—app journeys, personalization, and member communications—ensuring consistent, high-impact messaging and experience delivery
- Drive measurable impact to member growth with experimental roadmaps that improves premium upsell, trial survival, and member retention
- Build a deep integration of CRM and Product to make CRM a strategical partner to product
- Inform stakeholders and create data and market driven insights to influence cross-functional priorities
Requirements
- Minimum of 7 years of progressive experience in marketing, focusing on CRM, customer experience, or related roles
- Experience working with tools like Braze, Looker, Amplitude, and Figma.
- Excellent communication and collaboration skills, with the ability to influence stakeholders, work effectively across functions, and build relationships at all levels.
- Deep familiarity with best practices for key performance indicators (KPIs), growth levers, technical implementation, data privacy & consent, customer segmentation, and creative content strategy as they relate to CRM and customer retention
- You are a lifecycle leader who can identify both emergent opportunities and gaps relative to best practice.
- You are passionate and driven, with a hunger to learn.
- You are a doer. You take initiative and are always ready to both get the job done and find additional areas of providing value.
- Deep understanding of CAN-SPAM, SMS compliance / TCPA laws and email security sending protocols
Benefits
- bonus
- benefits
- Please note: We strongly encourage team members to be in the office 1-2 days per week, though there is no formal in-office requirement.
- Our promise to you is that the more you put into the role, the more you will get out of it. We care about your personal development and intend on challenging you in a fun way.
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRMcustomer experienceproduct marketing strategyKPI best practicescustomer segmentationdata privacycreative content strategytechnical implementationupsell strategiesmember retention
Soft skills
communicationcollaborationinfluencing stakeholdersrelationship buildinginitiativepassion for learninglifecycle leadershipproblem identificationcross-functional teamworkdata-driven insights
