Lifecycle Marketing Manager – Retention Strategy, E-commerce
Pearl West
full-time
Posted on:
Location: 🌎 Anywhere in the World
Visit company websiteJob Level
Senior
About the role
- Take full ownership of the customer lifecycle across Pearl West's DTC brands to maximize LTV
- Own and optimize the full post-purchase customer journey (onboarding, replenishment, upsell, win-back) across multiple DTC brands
- Build, manage, and optimize email and SMS marketing flows using Klaviyo, Postscript, Attentive, or similar platforms
- Execute segmented, behavior-based campaigns and automations that drive engagement, repeat purchase, and retention
- Analyze cohort behavior and funnel performance to identify churn risks and retention opportunities
- Work cross-functionally with creative, media, and product teams to test messaging and improve funnel performance
- Build retention reports, dashboards, and insights that guide business decisions and improve performance over time
- Ensure high deliverability and performance of all communications across retention channels
- Stay updated on industry trends and apply best practices in lifecycle marketing and CRM strategies
- Report directly into the marketing/growth leadership team and deliver monthly retention performance insights and recommendations
Requirements
- 3+ years of experience in DTC retention or CRM marketing roles
- Proven success building and optimizing email/SMS campaigns with tools like Klaviyo, Postscript, or Attentive
- Strong understanding of customer lifecycle management and behavior-driven segmentation
- Analytical mindset with experience in cohort analysis, LTV tracking, and reporting
- Clear communicator and confident executor, able to work independently and drive results
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
- Experience working in CPG, beauty, wellness, or health-related verticals (nice-to-have)
- Familiarity with multi-brand portfolios or performance marketing environments (nice-to-have)
- Background in A/B testing frameworks and experimentation roadmaps (nice-to-have)