Pearl West

Lifecycle Marketing Manager – Retention Strategy, E-commerce

Pearl West

full-time

Posted on:

Origin:  • 🌎 Anywhere in the World

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Job Level

Senior

About the role

  • Take full ownership of the customer lifecycle across Pearl West's DTC brands to maximize LTV
  • Own and optimize the full post-purchase customer journey (onboarding, replenishment, upsell, win-back) across multiple DTC brands
  • Build, manage, and optimize email and SMS marketing flows using Klaviyo, Postscript, Attentive, or similar platforms
  • Execute segmented, behavior-based campaigns and automations that drive engagement, repeat purchase, and retention
  • Analyze cohort behavior and funnel performance to identify churn risks and retention opportunities
  • Work cross-functionally with creative, media, and product teams to test messaging and improve funnel performance
  • Build retention reports, dashboards, and insights that guide business decisions and improve performance over time
  • Ensure high deliverability and performance of all communications across retention channels
  • Stay updated on industry trends and apply best practices in lifecycle marketing and CRM strategies
  • Report directly into the marketing/growth leadership team and deliver monthly retention performance insights and recommendations

Requirements

  • 3+ years of experience in DTC retention or CRM marketing roles
  • Proven success building and optimizing email/SMS campaigns with tools like Klaviyo, Postscript, or Attentive
  • Strong understanding of customer lifecycle management and behavior-driven segmentation
  • Analytical mindset with experience in cohort analysis, LTV tracking, and reporting
  • Clear communicator and confident executor, able to work independently and drive results
  • Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
  • Experience working in CPG, beauty, wellness, or health-related verticals (nice-to-have)
  • Familiarity with multi-brand portfolios or performance marketing environments (nice-to-have)
  • Background in A/B testing frameworks and experimentation roadmaps (nice-to-have)