First Intuition

Content Marketing Manager

• Define and own First Intuition’s brand strategy, positioning and narrative across all audiences and channels.
• Lead the development and governance of visual and verbal identity, ensuring consistency and excellence across the organisation.
• Oversee brand architecture, ensuring clarity across programmes, regional sites and new propositions or acquisitions.
• Lead the development of high-performing creative assets for digital, print, campaigns, events and brand activations.
• Set creative direction for campaigns, ensuring outputs are high-impact, on-brief and conversion focused.
• Ensure brand and content materials support business objectives and growth goals.
• Develop and own First Intuition’s content strategy, aligned with learner lifecycle, commercial objectives and thought leadership ambitions.
• Ensure a data-informed approach to content planning, using insight to shape formats, topics and priorities.
• Oversee editorial standards, tone of voice guidance and cross-channel content quality.
• Own the brand(s) social media strategy, setting clear guidelines and posting expectations with the Regional, National & Online team and Marketing Lead – Impact/International/Digital.
• Partner with Regional, National and Online Marketing team to deliver cohesive brand-led activity.
• Work closely with Data, Digital and Market Intelligence teams to mine internal data sources, and ensure content is personalised, well-distributed and optimised for performance.
• Lead relationships with creative and brand agencies, freelancers and production partners.
• Manage brand and content budgets effectively.
• Oversee marketing technology supporting brand, content and communications requirements, including developing and owning a self-service creative platform for use across the regional centres.
• Lead and inspire the Brand, Content & PR function, developing high-performing specialists.
• Foster a culture of creativity, quality and continuous improvement.

Head of Brand, Content & PR

Marketing

• Develop and own marketing plans for Academy, International and AI portfolios
• Ensure plans support First Intuition’s commercial targets and learner growth objectives
• Align marketing activity with Group strategy and Investment Board priorities
• Translate product roadmaps into go-to-market plans and campaign calendars
• Partner with Product owners to develop compelling positioning and messaging for new products
• Create product launch plans and go-to-market strategies
• Develop sales enablement materials, collateral and product content
• Gather market feedback and competitive intelligence to inform product development
• Support pricing and packaging decisions with market insight
• Plan, design and implement multi-channel campaign execution across digital, email, events and partnerships
• Track performance and optimise activity based on insight and data
• Manage campaign budgets and resources effectively
• Deliver campaigns to agreed timelines and quality standards
• Report on campaign ROI and learner acquisition metrics
• Partner with Academy leadership, International teams and Product owners to understand priorities
• Work closely with the wider marketing team to ensure portfolio needs are met
• Collaborate to ensure resources are optimised across competing priorities
• Build strong working relationships with key stakeholders across the business
• Present marketing plans and performance against KPIs to senior stakeholders
• Collaborate with regional marketing managers to ensure national and local activity is integrated and consistent
• Support regional centres with campaign assets, messaging and execution
• Ensure brand consistency across all regional marketing activity
• Use insight to shape messaging, positioning and proposition refinement
• Monitor competitive landscape and emerging trends in professional skills and accountancy training
• Identify opportunities for new marketing approaches and channels
• Contribute to proposition development for Academy, International and AI offerings
• Provide clear reporting on campaign KPI performance, ROI and learner outcomes
• Ensure activity adheres to brand, data and compliance standards
• Maintain accurate campaign documentation and performance records

Marketing Manager – Academy, International and Digital

Manager

• Lead delivery of infrastructure programmes including: Network upgrades (LAN/WAN/SD‑WAN/Wi‑Fi, firewalling, segmentation).
• Identity and access modernisation (Entra ID, Conditional Access, MFA, Zero Trust patterns).
• Cloud and M365 platform uplift (Intune baselines, Defender configuration, Azure services).
• DR and resilience improvements (backup strategy, failover design, recovery testing).
• Security uplift (EDR/XDR/MDR rollouts, vulnerability reduction, hardening baselines).
• Review, interpret, and challenge vendor and partner technical designs to ensure alignment with FI’s standards.
• Validate technical configurations through testing, pilot phases, and evidence‑based acceptance criteria.
• Build and maintain detailed delivery plans, RAID logs, dependency maps, change schedules, and cutover plans.
• Coordinate multiple infrastructure and security initiatives across FI’s footprint.
• Manage partner engineering resources, ensuring quality, clarity of scope, and controlled delivery.
• Run delivery governance—quality gates, readiness checks, risk assessments, and post‑implementation reviews.
• Ensure all changes follow proper impact assessment, testing, documentation, and change control processes.
• Own technical delivery for new site builds, relocations, refurbishments and technology refresh cycles.
• Work with regional centre teams to coordinate works without disrupting teaching or operational activities.
• Standardise centre infrastructure by implementing FI’s technical blueprint consistently across sites.
• Ensure all centre deployments include monitoring setup, documentation, and operational runbooks.
• Ensure all projects incorporate secure‑by‑design controls from early stages.
• Embed security configuration (Defender, MDE, firewalls, M365 security baselines, DLP) into delivery cycles.
• Work closely with the Information Security Manager to ensure: Remediation of vulnerabilities is planned and delivered. New services comply with governance and accreditation requirements (Cyber Essentials/ISO27001). SOC/MDR/alerting integrations are built into new infrastructure.
• Translate technical direction into clear communication to all key stakeholders.
• Ensure all new services include: Full documentation (logical/physical diagrams, configs, build standards). Monitoring and logging baselines. Operational runbooks and escalation procedures. Training or knowledge‑transfer sessions for IT Ops. Ensure handovers meet strict acceptance criteria before moving into BAU.

Infrastructure Delivery Manager

Project Manager

• Project planning including defining the project scope, goals, and deliverables.
• Allocate project resources, including team members, budgets, and equipment.
• Develop detailed project schedules and work plans.
• Identify potential risks and create mitigation strategies.
• Communicate with stakeholders regularly and provide details project updates to various stakeholder groups.
• Find solutions to improve efficiency across business functions.
• Drive continuous improvement plans for systems and technology.
• To use data insights to drive further business plans and support business decisions.

Data Scientist

• Develop and own a cohesive strategy for Data, Digital and Market Intelligence within Marketing, aligned to First Intuition’s commercial priorities and growth ambitions
• Lead horizon scanning for digital marketing and data trends - including AI, machine learning and personalisation tools - to identify opportunities for innovation and continuous improvement
• Act as the senior advisor to the Director of Marketing and wider leadership on data, digital and technology opportunities, risks and investment decisions
• Drive a culture of curiosity, evidence based decision-making and analytical thinking across the Marketing function
• Lead the development of marketing data capabilities, ensuring strong governance, accuracy, compliance and accessibility for decision-making
• Work with FI Insights to integrate marketing data into the data lake and evolve central tools to support robust reporting, segmentation and market intelligence
• Build frameworks for customer segmentation, behavioural insights, commercial performance analysis, customer satisfaction and journey optimisation
• Ensure insights and analytics deliver actionable recommendations that support proposition development, campaign optimisation and market prioritisation
• Maintain high standards of data integrity and statistical robustness across all marketing reporting and analysis
• Oversee marketing’s digital estate - including websites, content management systems, analytics tools and digital marketing technologies - to ensure effectiveness, stability and user experience excellence
• Partner closely with IT and external agencies to maintain a robust and secure infrastructure and deliver continuous improvements
• Support the evolution of digital tools to enhance personalisation, automation, learner journeys and marketing performance
• Lead digital performance reporting and insight generation to improve conversion, engagement and digital ROI
• Lead a market intelligence function that delivers true value for First Intuition - identifying key trends, opportunities, risks and competitive dynamics to inform First Intuition’s commercial strategy
• Deliver structured market, sector and competitor insight to support decision-making by marketing and Senior Leadership
• Leverage internal and external data to produce fully rounded insight narratives that support growth, new product development and market prioritisation
• Own regular insight outputs such as dashboards, commercial reporting suites and strategic commentary
• Own all marketing technology (HubSpot marketing modules, marketing automation, analytics platforms, website CMS, integrations), ensuring tools are fit for purpose and support the needs of the business
• Lead supplier and agency relationships, contracts and budgets to maximise value and ensure strong performance
• Develop clear processes for technology utilisation, governance and best practice across marketing
• Ensure CRM and associated data flows are effectively managed, integrated and optimised for reporting and insight
• Build, lead and develop the Data, Digital & Market Intelligence team in line with growth plans
• Inspire excellence across analytics, digital practices and data-driven marketing within the wider Marketing team
• Ensure strong project management discipline across all programmes of work, delivering to time and budget

Head of Data, Digital & Market Intelligence

Analyst

• Provide 1st line application support to internal users across various business units.
• Effectively triage requests and incidents received via mailbox or ticketing systems.
• Escalate 2nd line issues to the Application Systems Administrator or Enterprise Applications Manager, with appropriate context and triage information.
• Support and monitor First Intuition Group’s core enterprise applications, including HubSpot, Administrate and related systems.
• Assist in data updates, maintenance and validation across key systems.
• Support user provisioning, deprovisioning and permission reviews across applications.
• Ensure the efficient and effective execution of the Service Request process to manage the approval and implementation of internal service improvements via change requests.
• Assist with application upgrades and testing cycles (UAT).
• Run routine data quality checks against rules and thresholds defined by the Enterprise Applications Manager and Application Systems Administrator.
• Investigate and resolve routine data quality issues, including duplicate records, incomplete fields and format inconsistencies across HubSpot, Administrate and related systems.
• Maintain data quality logs and track remediation progress over time.
• Update documentation related to support processes, system changes and standard operating procedures as and when necessary.
• Update data dictionaries, including field definitions, business rules and permitted values, as and when required.
• Contribute to user-facing training materials and knowledge base articles.

Applications Analyst

Public Relations

• Develop and deliver First Intuition’s PR strategy, ensuring a steady pipeline of positive media coverage.
• Manage press office activity, media enquiries, and relationships with journalists.
• Prepare spokespeople, briefings, and messaging for media opportunities.
• Coordinate media training for the spokesperson bench as required.
• Lead organisational announcements, leadership messaging, and business updates.
• Support internal engagement through clear, inclusive communications aligned with First Intuition’s values.
• Partner with People & Culture, senior leadership team, and regional Managing Directors to ensure communications are timely and well-understood.
• Lead risk assessment and rapid response to sensitive or reputational matters.
• Develop clear protocols for escalation and crisis communication.
• Prepare advanced responses for priority risk areas and circulate as appropriate.
• Provide PR and comms input to marketing campaigns, product launches, and thought leadership.
• Produce high-quality written materials including press releases, blogs, speeches, and statements.
• Build strong partnerships with internal stakeholders, partners, industry bodies, and event organisers.
• Manage PR agencies or freelance support as required.

PR & Comms Manager

Support Engineer

• Deliver 1st and 2nd line support across desktop, network, and server environments
• Monitor, log, manage, and resolve incidents via the IT service desk
• Escalate issues appropriately in line with internal processes
• Support change management and project delivery activities
• Maintain and support Microsoft operating systems and core applications
• Assist in maintaining IT standards, documentation, and best practices
• Maintain and support Microsoft 365/Azure platforms
• Support with Device enrolment and management (Intune MDM)
• Occasional visit to other centres in the UK where necessary
• Assist with the physical setup of new sites and locations as we expand, including enrolling network devices, mainly Windows devices, and ensuring systems are correctly configured, conducting inventory checks, and more.
• Support onsite activities such as hardware deployment, network troubleshooting, and project rollouts.

1st and 2nd Line Technical Support Engineer

Marketing Manager, International and Digital

• Create and deliver marketing plans for Yorkshire & Humber, North West and Midlands regions, with a priority focus on Leeds, Manchester and Birmingham.
• Adapt national campaigns for local audiences using market insight, competitor intelligence and sales needs.
• Ensure brand consistency across all local touchpoints.
• Act as the marketing partner to regional Directors and teams.
• Influence commercial planning, pipeline generation, local go to market activity and brand visibility.
• Facilitate alignment between the central marketing team and the regional business.
• Deliver integrated campaigns across digital, events, outreach and local partnerships.
• Work closely with central teams to ensure execution quality, targeting and optimisation.
• Manage regional marketing budgets, ensuring effective investment.
• Monitor KPIs, demand generation, events performance and competitor behaviour.
• Provide insights to inform national and regional improvements.
• Share best practice across the wider Regional Marketing team.
• Support central teams by providing regional insight and customer perspectives.

Marketing Manager

• Act as the marketing business partner to the London managing director and centre heads.
• Develop and deliver the marketing plan for the London region.
• Adapt national & regional campaigns for local audiences.
• Influence commercial planning and local go to market activity.
• Ensure brand consistency across all local touchpoints.
• Partner with national customer relationship management leads to design and execute sector specific marketing programmes.
• Work closely with the wider marketing teams to deploy high performing national marketing activity.
• Deliver integrated campaigns across digital, events, outreach and local partnerships.
• Report on both London and national marketing performance.
• Track performance, provide clear reporting, and recommend optimisation based on insight.

Graphics Designer

• Create high-quality, on-brand visual assets that support marketing campaigns, digital experiences, events and learner communications.
• Ensure First Intuition’s visual identity is applied consistently and creatively, supporting brand perception and engagement across all channels.
• Design digital and print assets including social graphics, brochures, infographics, event materials and website visuals.
• Translate briefs into high-quality creative solutions aligned with brand guidelines.
• Ensure visual identity standards are applied consistently across all outputs.
• Support evolution of templates, creative systems and brand assets.
• Work closely with Content, Digital and Regional Marketing teams to support campaign delivery.
• Manage multiple briefs simultaneously, maintaining quality and meeting deadlines.
• Use and maintain creative software and asset libraries.
• Support implementation and upkeep of new creative technology, self-service design portals or Digital Asset Management tools.

Head of Brand, Content & PR

Marketing Manager – Academy, International and Digital

Infrastructure Delivery Manager

Project Manager

Head of Data, Digital & Market Intelligence

Applications Analyst

PR & Comms Manager

1st and 2nd Line Technical Support Engineer

Marketing Manager, International and Digital

Marketing Manager

Marketing Manager

Graphic Designer