Head of Data, Digital & Market Intelligence

First Intuition

Head of Data, Digital & Market Intelligence leading marketing strategy and insights at First Intuition. Collaborating with cross-functional teams for growth and innovation in digital marketing.

Posted 5/29/2026full-timeLondon • 🇬🇧 United KingdomLeadWebsite

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Hard Skills

data strategydigital marketingmarket intelligenceanalyticsdata governancedata visualisationproject managementcustomer segmentationcampaign optimisationdigital performance reporting

Soft Skills

analytical thinkingstrategic thinkingcollaborativeproactiveresults orientedrelationship buildingchange managementcuriositystorytellingleadership

Tools & Technologies

HubSpotCRM systemscontent management systemsanalytics platformsPower BIExceldata lakedigital marketing technologiesdashboardsoutsourced providers

Industry Keywords

B2BB2CGDPRdata protectiondigital toolsmarket prioritisationcommercial strategyinsight-drivenevidence based decision-makingbehavioural insights

About the role

Key responsibilities & impact

Develop and own a cohesive strategy for Data, Digital and Market Intelligence within Marketing, aligned to First Intuition’s commercial priorities and growth ambitions
Lead horizon scanning for digital marketing and data trends - including AI, machine learning and personalisation tools - to identify opportunities for innovation and continuous improvement
Act as the senior advisor to the Director of Marketing and wider leadership on data, digital and technology opportunities, risks and investment decisions
Drive a culture of curiosity, evidence based decision-making and analytical thinking across the Marketing function
Lead the development of marketing data capabilities, ensuring strong governance, accuracy, compliance and accessibility for decision-making
Work with FI Insights to integrate marketing data into the data lake and evolve central tools to support robust reporting, segmentation and market intelligence
Build frameworks for customer segmentation, behavioural insights, commercial performance analysis, customer satisfaction and journey optimisation
Ensure insights and analytics deliver actionable recommendations that support proposition development, campaign optimisation and market prioritisation
Maintain high standards of data integrity and statistical robustness across all marketing reporting and analysis
Oversee marketing’s digital estate - including websites, content management systems, analytics tools and digital marketing technologies - to ensure effectiveness, stability and user experience excellence
Partner closely with IT and external agencies to maintain a robust and secure infrastructure and deliver continuous improvements
Support the evolution of digital tools to enhance personalisation, automation, learner journeys and marketing performance
Lead digital performance reporting and insight generation to improve conversion, engagement and digital ROI
Lead a market intelligence function that delivers true value for First Intuition - identifying key trends, opportunities, risks and competitive dynamics to inform First Intuition’s commercial strategy
Deliver structured market, sector and competitor insight to support decision-making by marketing and Senior Leadership
Leverage internal and external data to produce fully rounded insight narratives that support growth, new product development and market prioritisation
Own regular insight outputs such as dashboards, commercial reporting suites and strategic commentary
Own all marketing technology (HubSpot marketing modules, marketing automation, analytics platforms, website CMS, integrations), ensuring tools are fit for purpose and support the needs of the business
Lead supplier and agency relationships, contracts and budgets to maximise value and ensure strong performance
Develop clear processes for technology utilisation, governance and best practice across marketing
Ensure CRM and associated data flows are effectively managed, integrated and optimised for reporting and insight
Build, lead and develop the Data, Digital & Market Intelligence team in line with growth plans
Inspire excellence across analytics, digital practices and data-driven marketing within the wider Marketing team
Ensure strong project management discipline across all programmes of work, delivering to time and budget

Requirements

What you’ll need

5 years+ proven experience leading digital, data and/or technology functions within marketing or insight-driven environments
Strong background in market intelligence, analytics or insight leadership, ideally in B2B and B2C settings
Experience managing websites, digital platforms, CRM systems and outsourced providers/agencies
Track record of developing and delivering data and digital strategies that drive commercial value
Excellent analytical, data visualisation and storytelling skills (Excel, Power BI, dashboards etc.)
Strong understanding of data governance, GDPR and best practice in data protection
Ability to translate insight into clear strategic recommendations
Strong project management skills and familiarity with agile or structured methodologies
Strategic thinker with strong commercial curiosity
Entrepreneurial, proactive and results oriented
Collaborative team player who builds strong relationships across departments
Comfortable leading through change and shaping new capabilities

Benefits

Comp & perks

25 days annual leave (based on fulltime hours) PLUS bank holidays
3 FI Days per year
Hybrid working available, equipment provided for homeworking
Flexible-working positive employer with a range of family-friendly policies
Employee Assistance Programme: 24-hour confidential access to counselling and support services
Competitive Pension
Private Medical Insurance
Training and development opportunities
Long term career prospects in a growing company
Employee perks including a range of discounts to suit your lifestyle