Marketing Manager – Academy, International and Digital

First Intuition

Marketing Manager responsible for marketing three strategic portfolios at First Intuition. Delivering effective, insight-led marketing plans to drive awareness, consideration and conversion.

Posted 6/5/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and own marketing plans for Academy, International and AI portfolios
Ensure plans support First Intuition’s commercial targets and learner growth objectives
Align marketing activity with Group strategy and Investment Board priorities
Translate product roadmaps into go-to-market plans and campaign calendars
Partner with Product owners to develop compelling positioning and messaging for new products
Create product launch plans and go-to-market strategies
Develop sales enablement materials, collateral and product content
Gather market feedback and competitive intelligence to inform product development
Support pricing and packaging decisions with market insight
Plan, design and implement multi-channel campaign execution across digital, email, events and partnerships
Track performance and optimise activity based on insight and data
Manage campaign budgets and resources effectively
Deliver campaigns to agreed timelines and quality standards
Report on campaign ROI and learner acquisition metrics
Partner with Academy leadership, International teams and Product owners to understand priorities
Work closely with the wider marketing team to ensure portfolio needs are met
Collaborate to ensure resources are optimised across competing priorities
Build strong working relationships with key stakeholders across the business
Present marketing plans and performance against KPIs to senior stakeholders
Collaborate with regional marketing managers to ensure national and local activity is integrated and consistent
Support regional centres with campaign assets, messaging and execution
Ensure brand consistency across all regional marketing activity
Use insight to shape messaging, positioning and proposition refinement
Monitor competitive landscape and emerging trends in professional skills and accountancy training
Identify opportunities for new marketing approaches and channels
Contribute to proposition development for Academy, International and AI offerings
Provide clear reporting on campaign KPI performance, ROI and learner outcomes
Ensure activity adheres to brand, data and compliance standards
Maintain accurate campaign documentation and performance records

Requirements

What you’ll need

Strong experience in campaign management, product marketing or portfolio marketing
Demonstrable track record of delivering multi-channel marketing campaigns
Experience developing product positioning, messaging and go-to-market strategies
Experience working with multiple stakeholders across business functions
Experience with working across multiple brands/sub brands
Experience planning and executing B2B and/or B2C marketing activity
Proven ability to analyse campaign performance and optimise based on data

Benefits

Comp & perks

30 days’ annual leave plus bank holidays
3 FI Days per year
Flexible-working positive employer with a range of family-friendly policies
Employee Assistance Programme: 24-hour confidential access to counselling and support services
Competitive Pension
Private Medical Insurance
Training and development opportunities
Long term career prospects in a growing company
Employee perks including a range of discounts to suit your lifestyle

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign managementproduct marketingportfolio marketingmulti-channel marketingproduct positioningmessaginggo-to-market strategiesB2B marketingB2C marketingdata analysis

Soft Skills

collaborationstakeholder managementcommunicationrelationship buildingstrategic thinkingproject managementoptimisationreportingtime managementproblem solving