Head of Brand, Content & PR

First Intuition

Head of Brand & Content responsible for brand strategy and content development at First Intuition in the UK. Leading creative direction and cross-channel marketing efforts for business growth.

Posted 6/5/2026full-timeLondon • 🇬🇧 United KingdomLeadWebsite

About the role

Key responsibilities & impact

Define and own First Intuition’s brand strategy, positioning and narrative across all audiences and channels.
Lead the development and governance of visual and verbal identity, ensuring consistency and excellence across the organisation.
Oversee brand architecture, ensuring clarity across programmes, regional sites and new propositions or acquisitions.
Lead the development of high-performing creative assets for digital, print, campaigns, events and brand activations.
Set creative direction for campaigns, ensuring outputs are high-impact, on-brief and conversion focused.
Ensure brand and content materials support business objectives and growth goals.
Develop and own First Intuition’s content strategy, aligned with learner lifecycle, commercial objectives and thought leadership ambitions.
Ensure a data-informed approach to content planning, using insight to shape formats, topics and priorities.
Oversee editorial standards, tone of voice guidance and cross-channel content quality.
Own the brand(s) social media strategy, setting clear guidelines and posting expectations with the Regional, National & Online team and Marketing Lead – Impact/International/Digital.
Partner with Regional, National and Online Marketing team to deliver cohesive brand-led activity.
Work closely with Data, Digital and Market Intelligence teams to mine internal data sources, and ensure content is personalised, well-distributed and optimised for performance.
Lead relationships with creative and brand agencies, freelancers and production partners.
Manage brand and content budgets effectively.
Oversee marketing technology supporting brand, content and communications requirements, including developing and owning a self-service creative platform for use across the regional centres.
Lead and inspire the Brand, Content & PR function, developing high-performing specialists.
Foster a culture of creativity, quality and continuous improvement.

Requirements

What you’ll need

Proven experience leading brand, content or creative teams.
Demonstrable experience delivering brand transformation, campaigns and content strategy.
Strong brand strategy, storytelling and creative direction capability.
Excellent cross-channel content knowledge and editorial judgement.
Creative thinker with strong commercial sensibility.
Collaborative, inspiring and comfortable influencing senior stakeholders.

Benefits

Comp & perks

30 days’ annual leave plus bank holidays
3 FI Days per year
Flexible-working positive employer with a range of family-friendly policies
Employee Assistance Programme: 24-hour confidential access to counselling and support services
Competitive Pension
Private Medical Insurance
Training and development opportunities
Long term career prospects in a growing company
Employee perks including a range of discounts to suit your lifestyle

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand strategycontent strategycreative directioneditorial standardsdata-informed content planninghigh-performing creative assetscampaign developmentvisual identity governancebrand architecturesocial media strategy

Soft Skills

collaborativeinspiringinfluencing senior stakeholderscreative thinkingcommercial sensibilitycross-channel content knowledgestorytellingleadershipcontinuous improvementquality assurance