Salary
💰 $85,000 - $105,000 per year
About the role
- Develop and execute market-entry strategies to build awareness and drive membership growth in Atlanta’s creative and entertainment sectors.
- Source, manage, and evaluate a pipeline of strategic partnerships across film, TV, digital media, and entertainment-adjacent industries.
- Build and manage a lead generation pipeline targeting behind-the-line crews, freelancers, creatives, production companies, and gig-economy networks.
- Collaborate with marketing and product leaders to refine go-to-market efforts tailored to Atlanta’s creative landscape.
- Represent the brand at industry events, film festivals, union gatherings, and creative community activations.
- Partner with local nonprofits, film schools, unions, and coworking/production spaces to co-host events, workshops, and financial education seminars.
- Build relationships with influential local figures, producers, talent reps, media outlets, and content creators to expand brand influence and trust.
- Partner with the social media team to amplify local partnerships, events, and creator stories through engaging content and campaigns.
- Help source and co-create content that showcases Atlanta’s creative community and member success stories.
- Ensure the brand’s online presence reflects the culture, voices, and energy of the Atlanta entertainment scene.
- Serve as a trusted local ambassador for the brand, driving visibility and credibility within the creative community.
- Provide market-specific insights to guide sponsorships, influencer collaborations, and creator-focused campaigns.
- Track and report KPIs, including partnerships closed, lead conversions, event engagement, and community reach through acquisition.
Requirements
- Bachelor’s degree in communications, Marketing, Business, or a related field.
- 4+ years of experience in business development, community engagement, or partnerships—preferably in creative industries, fintech, or tech startups.
- Strong knowledge of and/or deep ties to Atlanta’s creative economy, film/TV production landscape, or gig workforce.
- Proven ability to launch initiatives and partnerships in new or developing markets.
- Excellent communication, interpersonal, and relationship-building skills.
- Self-motivated, with strong problem-solving skills and the ability to manage multiple projects.
- Willingness to travel locally for events and occasionally to headquarters or offsite meetings.