Vice President, Integrated Marketing
Highwire PR
Job Level
Mid-LevelSenior
About the role
- Collaborate with the Growth Engagement Team to execute strategies to attract new members across job sites, forums, social media, and community groups.
- Identify and explore cities and countries across Europe requiring growth initiatives.
- Lead creative engagement projects (partnerships, university collaborations, magazines, travel retail, referral programs) to maximize user acquisition.
- Build strategic partnerships with influencers, content creators, and stakeholders to accelerate user acquisition.
- Foster a positive and engaged Community by promptly addressing inquiries and feedback and cultivating relationships across channels.
- Work closely with the global community manager and Operations & Community Manager (Europe) to align with global strategies and identify engagement, rewards, and referral needs.
- Manage email campaigns from creation and scheduling to deployment and continuously optimize segmentation via CRM for active, lost, and dormant users.
- Monitor and analyze key performance indicators related to community engagement and provide regular reports on initiative effectiveness.
- Use data insights to optimize engagement strategies and work within the budget, reporting monthly on actual spending vs target.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years of experience in community engagement.
- Excellent interpersonal and communication skills.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Autonomous and independent thinking; ability to work with a remote team.
- Microsoft Office skills (Excel, PowerPoint).
- Passion and knowledge of luxury brands (good to have).
- Understanding of the retail industry and luxury market (good to have).
- Experience working with CRM Marketing tools (HubSpot) (good to have).
- Rigorous organization and ability to multitask.
- Excellent time management and ability to meet deadlines under pressure.
- Hands-on, “roll-up-your-sleeves” attitude.
- Proactive attitude and takes initiative; challenges the status quo.
- Ability to work under pressure and manage stress.
- Reliable and able to work remotely without supervision and deliver on KPIs and on time.
- Resourceful and has a problem-solving mindset.
- Open to change and able to think outside of the box to find new solutions.
- Ability to see the “big picture”.
