Senior Content Manager, Strategist
CoLogix Analytics
Job Level
Mid-LevelSenior
About the role
- Partner with Directors to develop and implement a comprehensive influencer content strategy across existing platforms (YouTube, Instagram, Substack, Newsletters).
- Build strategies to reach new demographics and explore untapped platforms.
- Design and maintain a scalable, efficient workflow to manage sponsorship content from ideation to delivery.
- Ensure consistent brand voice, messaging, and quality across all creator collaborations.
- Track, manage, and evaluate creative testing initiatives; including scripts, briefs, and new messaging experiments.
- Coordinate with the Sponsorships team to integrate new content initiatives into the live workflow without disruption.
- Collaborate with Influencer Marketing Managers to create, edit, and refine high-impact creative assets (scripts, briefs, talking points) for priority campaigns.
- Use performance data and audience insights to inform creative direction.
- Maintain positive relationships with internal teams, creators, and managers to ensure smooth communication and delivery.
- Proactively identify opportunities to improve content performance and efficiency.
Requirements
- Minimum 5 years experience in relevant role.
- Proven ability to develop strategy and execute at a detailed, operational level.
- Creative problem-solving skills backed by a comfort with data-driven decision making.
- Strong organizational skills with unwavering attention to detail.
- Familiarity with influencer marketing and/or social media advertising best practices.
- Excellent copywriting and editing skills, with the ability to adapt tone and style.
- Comfort working with Google Workspace, spreadsheets, and CRM tools.
