Ground News

Content Strategist

Ground News

full-time

Posted on:

Origin:  • 🇨🇦 Canada

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Job Level

Mid-LevelSenior

About the role

  • Partner with Directors to develop and implement a comprehensive influencer content strategy across existing platforms (YouTube, Instagram, Substack, Newsletters).
  • Build strategies to reach new demographics and explore untapped platforms.
  • Design and maintain a scalable, efficient workflow to manage sponsorship content from ideation to delivery.
  • Ensure consistent brand voice, messaging, and quality across all creator collaborations.
  • Track, manage, and evaluate creative testing initiatives; including scripts, briefs, and new messaging experiments.
  • Coordinate with the Sponsorships team to integrate new content initiatives into the live workflow without disruption.
  • Collaborate with Influencer Marketing Managers to create, edit, and refine high-impact creative assets (scripts, briefs, talking points) for priority campaigns.
  • Use performance data and audience insights to inform creative direction.
  • Maintain positive relationships with internal teams, creators, and managers to ensure smooth communication and delivery.
  • Proactively identify opportunities to improve content performance and efficiency.

Requirements

  • Minimum 5 years experience in relevant role.
  • Proven ability to develop strategy and execute at a detailed, operational level.
  • Creative problem-solving skills backed by a comfort with data-driven decision making.
  • Strong organizational skills with unwavering attention to detail.
  • Familiarity with influencer marketing and/or social media advertising best practices.
  • Excellent copywriting and editing skills, with the ability to adapt tone and style.
  • Comfort working with Google Workspace, spreadsheets, and CRM tools.