illumin

Content Manager

illumin

full-time

Posted on:

Location Type: Hybrid

Location: Toronto • 🇨🇦 Canada

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Job Level

JuniorMid-Level

Tech Stack

WordPress

About the role

  • Bring thought leadership. You will collaborate with product and executive teams to elevate our brand as an innovator in the programmatic space.
  • Design and implement a next-gen PR and content strategy. You will optimize demand generation and lead nurturing using HubSpot AI, or dynamic email content powered by customer behaviour to tailor customer journeys.
  • Build out and deliver an engaging content strategy. You will own a bold content strategy that positions our DSP as a challenger brand in the programmatic advertising space. You will craft compelling blogs, white papers, case studies, and reports that educate and inspire advertisers and agencies.
  • Manage public relations and media outreach. You will build strong relationships with top-tier trade media, journalists, analysts, and influencers.
  • Prioritize social amplification. You will shape powerful brand messaging that resonates with advertisers, agencies, and industry stakeholders.
  • Optimize. You will measure the impact of your work using tools like Google Analytics, SEMrush.

Requirements

  • You have experience leading and developing content marketing or corporate communications within the advertising agency, publication, ad tech, programmatic advertising, martech, or digital media industries.
  • You have strong media relations experience, with a proven track record of securing coverage in ad tech and digital marketing publications.
  • You thrive in a cross-functional environment where there is opportunity to engage stakeholders, leverage existing content, and embed new information and approaches to optimize impact.
  • You are highly organized and detail-oriented, able to create and maintain effective project plans, as well as manage project meetings and communications.
  • You possess strong time management skills, enabling you to balance multiple competing priorities while consistently meeting deadlines.
  • You have in-depth knowledge of SEO, digital marketing, and paid media.
  • You have exceptional writing and editing skills with the ability to simplify complex ad tech topics.
  • You have experience working with content management systems (e.g., WordPress, HubSpot), social media platforms, and PR tools (e.g., Muck Rack, Meltwater, Cision, Sprinklr, or SimilarWeb).
  • You have exceptional communication skills.
  • You can work both autonomously and collaboratively in a team-oriented environment.
Benefits
  • Visibility and Influence. You will be the voice of our brand with the creative freedom to shape how our DSP is perceived in a competitive ad tech space, crafting bold narratives that cut through the noise.
  • Impact and ownership. This is an opportunity to work in an industry at the forefront of innovation, AI, and data-driven marketing. From thought leadership content to high-profile PR campaigns, you will own projects end-to-end, seeing your ideas come to life across multiple channels.
  • Next-generation tools. This is an exciting move that will give you the freedom to leverage generative AI tools to scale content production, enhance SEO/ AEO, and personalize content experiences across multiple formats and channels.
  • Professional Growth. At illumin, we are committed to helping you grow and reach your full potential. You will benefit from a VP who promotes a creative culture and the chance to take ownership.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content marketingcorporate communicationsSEOdigital marketingpaid mediawritingeditingproject managementdemand generationlead nurturing
Soft skills
thought leadershipmedia relationsorganizational skillstime managementdetail-orientedcollaborationcommunicationstakeholder engagementcreativityadaptability