Social Content Lead
Certn
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteSalary
💰 CA$80,100 - CA$100,100 per year
Job Level
Senior
About the role
- Develop and execute Certn’s social media strategy to grow visibility, engagement, and influence.
- Set goals for each channel, manage the content calendar, and define the mix of formats and messages.
- Balance brand storytelling with thought leadership in HR, leadership, and workplace topics.
- Plan and produce content across posts, videos, and stories.
- Use tools like CapCut, Canva, native editors, and AI-assisted creative tools to create engaging content.
- Oversee Certn’s presence on LinkedIn, TikTok, Instagram, and relevant emerging platforms.
- Track, analyze, and report on content performance across engagement, reach, traffic, and conversion metrics.
- Proactively use trends, cultural moments, and emerging opportunities to create content.
Requirements
- Bachelor’s degree in Marketing, Communications, Media Studies, Journalism, or a related field.
- 5 years’ experience in content creation, social media management, or digital storytelling.
- Demonstrated portfolio of content across multiple social platforms, showing measurable engagement and audience growth.
- Proven experience managing brand presence across multiple platforms, including LinkedIn, TikTok, Instagram, and X.
- Proficient in CapCut, Canva, native platform editors, and Google Workspace tools.
- Exceptional writing, editing, and visual storytelling skills.
- Comfortable appearing on camera and directing others in content production.
- Strong ability to analyze social media metrics and translate insights into actionable strategies.
- Experience thriving in fast-paced, dynamic, and ambiguous work environments.
Benefits
- 4 weeks of paid vacation
- 12 wellness days
- Remote-friendly and supportive flexible remote arrangements
- Work-from-home allowance
- Flex allowance
- Professional development budget
- And a few more goodies!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content creationsocial media managementdigital storytellingwritingeditingvisual storytellinganalyzing social media metricsactionable strategies
Soft skills
communicationleadershipadaptabilitycreativity
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Media StudiesBachelor’s degree in Journalism