Senior Web Content Editor
SAE International
AEMDrupalWordPress
Content Strategist
PointClickCare
full-time
Posted on:
Location Type: Hybrid
Location: 🇨🇦 Canada
Visit company websiteSalary
💰 CA$91,000 - CA$98,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop & Optimize Content Strategy – Shape and refine customer-centric content strategies to improve engagement and drive demand.
- Campaign Messaging & Storytelling – Provide strategic guidance on upsell campaigns, demand generation, and educational content.
- Data-Driven Decision-Making – Work with analytics teams to evaluate content performance, track key metrics, and optimize strategies based on data insights.
- Cross-Team Collaboration – Embed with product marketing, demand generation, and sales teams to ensure content aligns with business priorities and resonates with target audiences.
- Content Framework & Best Practices – Establish strategic guidelines for content positioning, brand storytelling, and audience segmentation to enhance marketing effectiveness rooted in SEO/GEO best practices.
Requirements
- 5-7 years experience in content strategy, marketing campaign development, and customer engagement.
- Ability to analyze content performance metrics and translate insights into actionable strategies
- Strong understanding of demand generation, ABM (Account-Based Marketing), and content-driven sales enablement.
- Degree in marketing, communications, or a related field.
Benefits
- Benefits starting from Day 1!
- Retirement Plan Matching
- Flexible Paid Time Off
- Wellness Support Programs and Resources
- Parental & Caregiver Leaves
- Fertility & Adoption Support
- Continuous Development Support Program
- Employee Assistance Program
- Allyship and Inclusion Communities
- Employee Recognition … and more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content strategymarketing campaign developmentcustomer engagementdata analysisdemand generationaccount-based marketingcontent-driven sales enablementSEO best practicesGEO best practices
Soft skills
strategic guidancecross-team collaborationstorytellinganalytical thinking
