Ground News

Content Manager

• Partner with Directors to develop and implement a comprehensive influencer content strategy across existing platforms (YouTube, Instagram, Substack, Newsletters).
• Build strategies to reach new demographics and explore untapped platforms.
• Design and maintain a scalable, efficient workflow to manage sponsorship content from ideation to delivery.
• Ensure consistent brand voice, messaging, and quality across all creator collaborations.
• Track, manage, and evaluate creative testing initiatives; including scripts, briefs, and new messaging experiments.
• Coordinate with the Sponsorships team to integrate new content initiatives into the live workflow without disruption.
• Collaborate with Influencer Marketing Managers to create, edit, and refine high-impact creative assets (scripts, briefs, talking points) for priority campaigns.
• Use performance data and audience insights to inform creative direction.
• Maintain positive relationships with internal teams, creators, and managers to ensure smooth communication and delivery.
• Proactively identify opportunities to improve content performance and efficiency.

Content Strategist