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Staff Engineer
Ground NewsStaff Engineer owning technical direction of Ground News' web properties to grow user base and revenue. Collaborating closely with CRO, Growth, and Marketing teams for successful web experimentation.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and optimizing web applications using Next.js, React, and TypeScript, while driving user growth and revenue through effective experimentation and marketing technology strategies. Capable of leading cross-functional collaborations and ensuring high standards in web performance, accessibility, and SEO.
Highest-signal resume keywords
Next.js Application DevelopmentReact DevelopmentTypeScript ProficiencyWeb Experimentation (A/B Testing)Marketing Technology Expertise
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Web Application DevelopmentA/B TestingMultivariate TestingFeature FlaggingWeb Performance OptimizationSEO Best PracticesAnalytics InstrumentationConversion Rate OptimizationUser Growth StrategiesRevenue Generation
Soft Skills
Cross-Functional CollaborationTechnical LeadershipCommunication SkillsProblem-Solving
Tools & Technologies
UnbounceFramerPostHogAmplitudeSegmentCDP ToolingMarketing Tech Stack
Industry Keywords
Web PropertiesConsumer-Scale ApplicationsGrowth MarketingUser Base GrowthSubscription Revenue
Tech Stack
Tools & technologiesJavaScriptNext.jsReactTypeScript
About the role
Key responsibilities & impact- Own the technical strategy for Ground News' web properties, with a direct mandate to grow the user base and subscription revenue from web.
- Build and ship high-quality Next.js / React / TypeScript experiences across our marketing site, landing pages, paywall, and conversion surfaces.
- Partner with the CRO, Growth, Marketing, and Sponsorships functions to translate hypotheses into experiments, making those partners self-sufficient so they can change landing pages, modals, and copy without engineering in the loop.
- Own and evolve the marketing-tech stack: today our landing pages run on Unbounce, with a likely future migration to Framer, alongside A/B testing and experimentation platforms and analytics / CDP tooling: you'll lead that evolution and design the guardrails that keep it safe and performant.
- Mature and add rigour to our web experimentation program: framing hypotheses, sizing impact, ensuring clean measurement, and shipping winners while reading results honestly.
- Set the bar for web performance, accessibility, SEO, and Core Web Vitals on a consumer property serving millions of readers.
- Act as the senior voice in code review and architecture for the frontend chapter, expediting the PR process and raising overall engineering quality.
- Manage safe rollouts on Flightcontrol: feature flagging, monitoring conversion and stability, and mitigating risk on revenue-critical surfaces.
- Maintain instrumentation of the funnel end to end so the team can trust its analytics and make decisions from data.
Requirements
What you’ll need- A solid track record of growing the user base and revenue from web properties. You can point to specific outcomes you drove.
- Deep expertise building production web applications in Next.js, React, and TypeScript.
- Hands-on experience working with or alongside a CRO function, including fluency in the tooling and best practices of modern marketing technology.
- A demonstrated track record of running web experimentation (A/B and multivariate testing) and strong, well-formed opinions on how to do it well.
- Experience standing up self-serve tooling (visual page and landing-page builders such as Unbounce or Framer, headless content, experimentation platforms) that lets non-engineers ship changes safely; experience migrating between such platforms is a plus.
- Hands-on experience with PostHog is highly valued (Amplitude or Segment are acceptable substitutes), along with the instrumentation behind a trustworthy funnel.
- A sharp eye for web performance, accessibility, SEO, and conversion on consumer-scale properties.
- Experience shipping changes safely to production, including feature flagging, monitoring, and risk mitigation on revenue-critical surfaces.
- A collaborative, cross-functional approach: you're comfortable acting as a senior technical voice and partnering closely with Growth, Marketing, and CRO.
Benefits
Comp & perks- Health insurance
- Remote work options