Director of Conversion Rate Optimization, CRO

Ground News

Director of Conversion Rate Optimization at Ground News. Responsible for improving user conversion flows across web and mobile platforms.

Posted 6/23/2026full-timeRemote • 🇨🇦 CanadaLeadWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

End-to-End Funnel Ownership: Take complete accountability for conversion rates and revenue outcomes across all digital touchpoints.
Onboarding & In-App Optimization: Architect, test, and refine the mobile app onboarding sequence and in-app purchase funnels.
Web Funnel Strategy & Redesign: Lead the optimization and strategic redesign of web acquisition funnels.
Content Metering & Paywall Architecture: Own the performance and deployment of content paymeters.
High-Velocity Experimentation: Design, launch, and analyze a roadmap of A/B and multivariate tests.
Cross-Functional Execution: Partner with Product, Analytics, and Engineering to ensure tracking instrumentation is flawless.
Performance Monitoring & Reporting: Establish dashboards to track core subscription health metrics.

Requirements

What you’ll need

5+ years of experience specializing in conversion rate optimization (CRO), growth marketing, or product-led growth (PLG).
Highly analytical and comfortable navigating behavioral data.
Strong familiarity with SQL.
Deep understanding of digital subscription mechanics and user psychology.
Proven ability to drive outcomes through partners you don't directly manage.
Ability to translate conversion data into clear, actionable technical requirements.

Benefits

Comp & perks

Competitive total rewards: A market-benchmarked base salary, calibrated to your location.
Remote-first environment: Work from anywhere in Canada, on your own time zone plus enjoy in-person meetups and team gatherings.
Health & Wellness that matter: Medical, dental, vision, and life insurance coverage for you and your family.
Keep growing: Access to professional development opportunities to keep expanding your skills and career.
Mission-driven team: Join a group of smart, dedicated people who are building meaningful products with real-world impact.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

conversion rate optimizationgrowth marketingproduct-led growthA/B testingmultivariate testingSQLdata analysisdashboard creationuser psychologydigital subscription mechanics

Soft Skills

analytical skillscross-functional collaborationaccountabilitycommunicationproblem-solvingstrategic thinkingleadershipadaptabilityinfluencing without authorityactionable insights translation