Spectrum Control

Channel Marketing Specialist

Spectrum Control

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Build strong channel partner relationships and drive co-marketing initiatives.
  • Collaborate with distributors and sales reps to provide product information, collateral, and sales tools.
  • Develop, manage, and execute targeted channel marketing campaigns including newsletters, video content, and sales communications.
  • Plan and execute partner events and coordinate marketing materials and logistics.
  • Manage and optimize sales enablement tools (e.g., Highspot).
  • Lead social media campaigns and internal communications to align cross-functional teams.
  • Coordinate and deliver sales training and support sales enablement initiatives.
  • Develop, manage, and track the channel marketing budget and measure campaign effectiveness.

Requirements

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 3+ years of experience in channel marketing, partner marketing, or a related field.
  • Strong communication, project management, and relationship-building skills.
  • Experience with sales enablement platforms (e.g., Highspot) and analytics tools, Excel, PowerPoint, Canva, and LinkedIn.
  • Familiarity with digital marketing, SEO, and campaign measurement.
  • Proven ability to manage budgets and track marketing ROI.