Marketing Specialist
Cox Enterprises
Channel Marketing Specialist
Spectrum Control
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Build strong channel partner relationships and drive co-marketing initiatives.
- Collaborate with distributors and sales reps to provide product information, collateral, and sales tools.
- Develop, manage, and execute targeted channel marketing campaigns including newsletters, video content, and sales communications.
- Plan and execute partner events and coordinate marketing materials and logistics.
- Manage and optimize sales enablement tools (e.g., Highspot).
- Lead social media campaigns and internal communications to align cross-functional teams.
- Coordinate and deliver sales training and support sales enablement initiatives.
- Develop, manage, and track the channel marketing budget and measure campaign effectiveness.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field.
- 3+ years of experience in channel marketing, partner marketing, or a related field.
- Strong communication, project management, and relationship-building skills.
- Experience with sales enablement platforms (e.g., Highspot) and analytics tools, Excel, PowerPoint, Canva, and LinkedIn.
- Familiarity with digital marketing, SEO, and campaign measurement.
- Proven ability to manage budgets and track marketing ROI.
