Spectrum Control

Marketing

• Build strong channel partner relationships and drive co-marketing initiatives.
• Collaborate with distributors and sales reps to provide product information, collateral, and sales tools.
• Develop, manage, and execute targeted channel marketing campaigns including newsletters, video content, and sales communications.
• Plan and execute partner events and coordinate marketing materials and logistics.
• Manage and optimize sales enablement tools (e.g., Highspot).
• Lead social media campaigns and internal communications to align cross-functional teams.
• Coordinate and deliver sales training and support sales enablement initiatives.
• Develop, manage, and track the channel marketing budget and measure campaign effectiveness.

Channel Marketing Specialist