FINDIQ

Performance Marketing

• Develop and execute integrated demand generation campaigns across inbound and outbound channels (content, email, paid, social, ABM).
• Build and manage marketing automation workflows (HubSpot, Marketo, or similar) and maintain CRM hygiene.
• Create technical content (case studies, whitepapers, blog posts) tailored to industrial/manufacturing audiences.
• Analyze campaign performance, optimize for lead quality and conversion, and report on KPIs.
• Align closely with sales (SDR/AE teams) to ensure seamless lead handoff and feedback loops.
• Localize messaging for U.S. manufacturing and industrial buyers.
• Partner with industry associations and trade publications for thought leadership and credibility.
• Own the development of buyer personas and lead scoring frameworks.

Demand Generation Specialist – Industrial B2B/SaaS

Sales

• Sales of our digital product to machine builders and operators, from SMEs to international industrial groups.
• Convert prospects from initial contact through to contract signing.
• New customer acquisition through cold outreach and networking.
• Hybrid sales combining digital communication and traditional field sales.
• (Product) presentations during customer meetings and in front of audiences at industry events.
• Contribute to building our international sales strategy, organization and activities.

Demand Generation Specialist – Industrial B2B/SaaS

International Sales Manager – m/f/d