Growth Marketing

• Build and execute F2’s growth roadmap tied to revenue, pipeline, and market expansion goals.
• Prioritize high-impact channels and experiments while maintaining disciplined resource allocation.
• Serve as the senior growth partner to the CEO, Sales, and Product leaders.
• Lay the groundwork for future team expansion, including systems, reporting, and repeatable playbooks.
• Manage all third-party agencies to maximum effect, not as a doer but as the strategic owner for PR, paid search, social, campaigns, and marketing design.
• Set strategy, define goals, oversee creative, and rigorously evaluate channel performance.
• Hold agencies accountable to measurable pipeline and CAC-focused outcomes.
• Own multi-channel demand creation across paid, organic, outbound, partnerships, and events.
• Build audience segmentation frameworks and nurture paths that convert interest into qualified pipeline.
• Collaborate closely with Basile and the Sales team to optimize lead routing, scoring, and velocity.
• Own social media end-to-end with a daily content cadence using AI and off-the-shelf tools.
• Develop thought leadership, visual assets, and category-defining narratives that elevate F2.
• Drive influencer outreach and cultivate relationships across private markets, AI, and fintech communities.
• Grow brand awareness, followers, and impressions while tying social activity to top-of-funnel metrics.
• Orchestrate high-impact events, such as Executive dinners, Roundtables, Conferences, and Webinars.
• Handle strategy, logistics, programming, and follow-up motions that convert engagement into pipeline.
• Build F2’s presence across the NYC private markets ecosystem through creative, on-the-ground programs.
• Own dashboards, attribution, and funnel analytics using HubSpot, Salesforce, and AI tools.
• Define and measure growth KPIs, including MQLs, SQLs, CAC, engagement, and pipeline contribution.
• Build the performance reporting infrastructure that will scale with a future VP Marketing organization.

Head of Growth

Frontend Engineer

• Architect and implement foundational frontend infrastructure and features, actively coding and delivering critical React/TypeScript components from scratch.
• Define and execute the technical vision and multi‑year roadmap for our React‑based UI platform, ensuring rapid iteration and effective scaling of user‑facing experiences.
• Build high‑performance, responsive interfaces that meet SOC 2 and accessibility requirements, with a focus on maintainability and cost‑efficiency.
• Collaborate with our team to integrate intelligent agents, data visualizations, and interactive tools that surface AI‑driven insights within the application.
• Set and uphold coding standards, component library conventions, and review processes; mentor engineers to foster a culture of reliable, test‑driven frontend development.
• Partner with product, design, backend, and enterprise customers to translate requirements into elegant UI solutions and deliverables.

Staff Software Engineer, Frontend

Full-stack Engineer

• Architect and implement foundational infrastructure and features
• Define and execute the technical vision and multi-year roadmap
• Build cloud-native, multi-tenant systems meeting SOC 2 and other regulatory requirements
• Directly collaborate with our team to build and iterate on services that orchestrate and operationalize AI workflows
• Set and uphold coding standards, architectural patterns, and review processes

Staff Software Engineer, Enterprise

• Build our Product. Own and implement software features that help to power our AI platform helping private markets investors analyze deals with velocity and accuracy.
• Deliver excellence and quality. Set and uphold coding standards, architectural patterns, and review processes; mentor engineers.
• Build for Scale. Contribute to monitoring & scaling the architecture of the platform and the infrastructure.
• Cross-functional collaboration. Actively partner with product, security, and go-to-market teams to translate our roadmap into features and deliverables.

Senior Software Engineer

Product Manager

• Lead the product strategy, vision, and roadmap
• Partner with finance professionals to understand their needs
• Develop AI-native products to transform investment workflows
• Collaborate with technical teams for innovative product delivery
• Drive execution and prioritization across product initiatives

Head of Product

• Own the full demand generation strategy to drive awareness, engagement, and MQL growth.
• Develop content that fuels the buyer journey—thought leadership, customer stories, and campaign assets that position F2 as the category leader in AI-powered investing.
• Collaborate across Marketing, Sales, and Product to ensure messaging and campaigns align with business priorities.
• Partner with external vendors to manage paid channels and optimize for ROI, focusing your efforts on scalable demand creation.
• Experiment with paid channels, manage and allocate budget effectively, and continually test new approaches to maximize impact.
• Plan and execute high-impact field events—including executive dinners, roundtables, and major conferences—with a strong focus on the NYC private markets and investing community.
• Lead all logistics, partnerships, and follow-up strategies to convert event engagement into pipeline.
• Identify sponsorships and speaking opportunities that elevate F2’s market presence and thought leadership.
• Track and report campaign and event performance using F2’s analytics stack (HubSpot, Salesforce, etc.).
• Derive insights to continually refine audience targeting, content performance, and channel mix.
• Own quarterly goals tied to MQLs, pipeline influence, and customer engagement metrics.

Growth Marketing Manager

Artificial Intelligence

• Support the F2 sales process by joining prospect and client calls to address technical product questions
• Own customer due diligence: complete InfoSec questionnaires, and continuously improve our DDQ knowledge base
• Audit reports generated by users, flag issues to engineering, and support customers in getting value from our AI
• Prompt engineering: create natural language prompts tailored to customer needs to ensure accurate, relevant report output
• Deliver light technical implementations, such as configuring SSO or provisioning custom data retention policies
• Ensure CRM hygiene: maintain clean, structured data to help the customer success and sales teams scale effectively
• Be the voice of the customer to the engineering team—providing real feedback that helps improve the product