Product Marketing Lead

Product Marketing Lead defining positioning, launches, and sales enablement for F2’s AI platform. Shaping marketing for private-markets and banking investment decisions.

Posted 9/10/2026full-timeNew York City • California, New York • 🇺🇸 United StatesSenior💰 $150,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on positioning, messaging, and sales enablement for complex B2B software products. Proven ability to translate technical capabilities into commercial value while leading cross-functional teams and managing market insights.

Highest-signal resume keywords

Product Marketing ExperiencePositioning And Messaging DevelopmentSales Enablement CreationCustomer And Market Insight AnalysisCross-Functional Launch Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Asset CreationMarket ResearchCompetitive IntelligenceContent Strategy DevelopmentWriting And EditingCustomer InterviewingPricing StrategyLaunch StrategyBuyer Persona DevelopmentValue Proposition Development

Soft Skills

CollaborationStrategic ThinkingConstructive ChallengeCommunicationAccountability

Industry Keywords

B2B SoftwareVertical AIFintechPrivate MarketsBankingEnterprise DataPrivate CreditPrivate EquityCommercial BankingInvestment Banking

About the role

Key responsibilities & impact

Own F2's positioning and messaging architecture, category narrative, buyer personas, value propositions, and canonical source of truth
Translate complex AI capabilities into clear commercial value for senior private-markets and banking buyers
Quarterback launch strategy, positioning, plans, timelines, readiness, enablement, and post-launch learning for major releases
Create sales decks, one-pagers, battlecards, objection guides, proof points, and training
Join prospect and customer calls to understand buyer language, objections, decision criteria, and competitive dynamics
Build voice-of-customer and win-loss programs; maintain ICP and personas; provide market insight to Product and leadership
Lead competitive intelligence and monitor competitors and category shifts
Recommend pricing, packaging, use cases, and new-market opportunities based on customer and market evidence
Set content strategy and draft or edit website copy, launches, case studies, thought leadership, and customer stories
Manage agencies, freelancers, and specialist contributors while owning quality
Own F2's social narrative and publishing cadence
Provide Growth with audience insights, customer language, proof points, hooks, and campaign briefs
Report to the Head of Growth, with the CEO as executive sponsor for the company narrative
Collaborate with Product, Growth, Sales, Customer Success, and leadership

Requirements

What you’ll need

6 or more years of product marketing experience
Meaningful experience at an early-stage or high-growth B2B software company
Experience building or materially rebuilding positioning, messaging, launches, and sales enablement
Experience marketing a complex or technical product to senior enterprise buyers in a high-trust or regulated market
Exceptional writing and editing ability
Experience conducting customer, prospect, and win-loss interviews
Ability to create sales assets and enablement systems adopted by sellers
Ability to lead cross-functional launches, manage dependencies, and hold peers and executives accountable
Ability to move between strategy and execution without a large team
Ability to challenge founders and senior leaders constructively
Preferred: experience as the first or founding product marketer at a Seed through Series B company
Preferred: experience in vertical AI, fintech, private markets, banking, enterprise data, or another complex regulated category
Preferred: direct exposure to private credit, private equity, commercial banking, investment banking, underwriting, or diligence workflows
Preferred: experience with pricing, packaging, category strategy, or new-market entry
Preferred: portfolio demonstrating positioning, writing, launches, enablement, and customer storytelling
Authorization to work in the USA is queried in the application
Ability to commit to onsite work Monday–Thursday in NYC or Monday–Wednesday in San Francisco
No company-sponsored relocation

Benefits

Comp & perks

Equity in the form of stock options
Benefits
In-person work with an ambitious team across New York, San Francisco, and London
Human review of all applications within 2 weeks