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F2

Product Marketing Lead

F2

Product Marketing Lead at F2, shaping messaging and product launches for an AI platform in finance. Collaborating closely with teams to build market insights and sales strategies.

Posted 7/14/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $150,000 - $250,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in product marketing with a focus on positioning, messaging, and sales enablement for complex B2B software products. Proven ability to translate technical differentiation into commercial value and lead cross-functional product launches.

Highest-signal resume keywords
Product Marketing ExperiencePositioning And MessagingSales Enablement CreationCustomer Insight ActivitiesCross-Functional Launch Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Product Launch StrategySales Enablement MaterialsMarket Insight AnalysisCompetitive IntelligenceEditorial Content StrategyTechnical Product MarketingCustomer InterviewsMessaging ArchitectureCommercial Strategy DevelopmentB2B Software Marketing
Soft Skills
Exceptional WritingEditing SkillsStrategic ThinkingExecution CapabilityCollaboration
Industry Keywords
B2B SoftwareHigh-Growth CompaniesEnterprise BuyersMarket ShiftsSales Assets

About the role

Key responsibilities & impact
  • Own positioning and messaging, build F2's messaging architecture
  • Translate technical differentiation into clear commercial value
  • Quarterback product launches, own launch strategy and readiness
  • Build sales enablement materials for sellers
  • Engage in customer and market insight activities
  • Lead competitive intelligence and monitor market shifts
  • Shape commercial strategy based on customer evidence
  • Own editorial content strategy and drafting
  • Manage partners in scaling efforts
  • Create F2's social narrative and oversee publishing cadence
  • Strengthen paid creative efforts with customer insights

Requirements

What you’ll need
  • 6 or more years of product marketing experience, including time at an early-stage or high-growth B2B software company.
  • Built or rebuilt positioning, messaging, launches, and sales enablement.
  • Marketed a complex or technical product to senior enterprise buyers.
  • Exceptional writer and editor with the ability to create work personally.
  • Conducted customer, prospect, and win-loss interviews.
  • Created sales assets and enablement systems.
  • Lead cross-functional launches and manage dependencies.
  • Comfort in moving between strategy and execution.

Benefits

Comp & perks
  • Equity in the form of stock options
  • Comprehensive benefits package