Ethos

Growth Marketing

• Own the Annuities Re-Engagement Roadmap.
• Relieve Agent Load.
• Build Across Three Modes of Re-Engagement.
• Lifecycle Automation.
• Experimentation & A/B Testing.
• Data & Segmentation.

Senior Growth Manager, Re-engagement

Analyst

• Serve as the primary analytics thought partner and data expert for the Partnerships leadership team, spearheading strategic decisions around agent acquisition, baseline pricing, and new market opportunities.
• Track, evaluate, and optimize the agent-facing platform experience. Define precision usability metrics for new product features to ensure engineering sprint cycles drive positive user actions.
• Build diagnostic data models to analyze, track, and mitigate backend financial exposure. Slice historical operational datasets to pinpoint risk concentration hotspots within external agencies and design targeted debt recovery frameworks.
• Isolate critical growth levers across the agent journey to define the definitive onboarding metric (the "aha moment") that yields a positive snowball effect on platform retention and aggregate revenue generation.
• Manage performance frameworks and monitor conversion steps for our emerging annuities business lines using a classic Direct-to-Consumer (D2C) funnel approach.
• Collaborate with data engineers and broader analytics teams to maintain scalable business logic, deploy clean tracking dashboards, and enable self-service analytics across the organization.
• Actively build, test, and integrate advanced generative AI tools to automate internal analytics processes and maximize delivery speed.
• Provide ongoing guidance, peer code reviews, and tactical leadership training to distributed junior analytics resources across our global offices.

Principal Analyst

Manager

• Lead a fully remote team of licensed Life Insurance Agents, responsible for ensuring team hits and exceed monthly targets
• Coach, train, and mentor Agents to hit and exceed personal sales targets on a daily / weekly / monthly basis
• Improve sales agent performance and loyalty through consistent, thoughtful, and data driven management
• Excellent at leading teams through change in a hyper-growth environment. Grow and develop a sales culture with a focus towards a high performance mindset
• Obsessed about our sales team’s employee satisfaction, leads a team passionate about positivity and continual improvement, is not afraid to set big goals, and has the leadership skills to align focus to achieve them
• Ability to create and foster a dynamic and growth oriented team environment virtually
• Be an effective partner with other internal teams such as billing, operations, finance, product, marketing, and more

Senior Manager, IUL

Art Director

• Own the creative strategy and execution for paid social across Meta, TikTok, and YouTube
• Develop hooks, formats, and concepts that stop the scroll and drive conversion
• Drive UGC and influencer/creator partnerships
• Stay deeply in tune with what's working across our paid social channels
• Champion AI adoption across the team to accelerate concepting, production, and creative iteration

Creative Director, Paid Social

Actuary

• Own mortality-related assumptions and other actuarial inputs across product development, forecasting, and financial reporting.
• Lead the development and maintenance of expected mortality models, assumption frameworks, and experience studies.
• Leverage leading data points, such as post-issue audit data and mortality risk scores, to predict mortality before experience is fully credible.
• Monitor actual-to-expected mortality experience and work collaboratively with underwriting and data science teams.
• Design and complete protective value studies to quantify the mortality lift of underwriting requirements.
• Quantify the impact of applicant behavior on overall expected mortality and mortality curve shapes.
• Utilize AI to accelerate pace of insights and maximize business impact.
• Serve as the Ethos mortality subject matter expert, advising senior leaders internally and engaging with key partners externally, translating technical work into actionable business recommendations.

Product Performance Actuary

Chief Marketing Officer

• Design and own the end-to-end direct mail acquisition strategy
• Manage data append partnerships and partner with Data Science to develop propensity models
• Own creative strategy including form factors, messaging, personalization
• Manage print vendors, negotiating pricing to hit CPP targets
• Define send volumes and cadence based on marginal profitability analysis
• Drive executive communications by presenting program performance
• Function as the expert in direct mail and stay current on industry trends

Direct Mail Acquisition Marketing Director

Systems Engineer

• Run regular maintenance, testing, and reconciliations to keep revenue recognition and financial processes accurate and compliant.
• Partner with Accounting and Finance teams to troubleshoot issues, gather requirements, and support enhancements across finance systems and integrations.
• Support testing, validation, and rollout of new features, upgrades, and bug fixes.
• Build and maintain financial reports and dashboards to support month-end close and ongoing business needs.
• Identify opportunities to improve efficiency, strengthen controls, and resolve data integrity issues.
• Provide ad hoc analysis and reporting support to internal stakeholders.

Financial Systems Analyst

Product Manager

• Set the vision. Define a clear medium- and long-term strategy for the member portal and policy administration platform, grounded in customer insight and business goals.
• Own the roadmap. Build a data-informed roadmap that balances new product bets, platform investments, and continuous optimization — and deliver against it.
• Lead cross-functionally. Partner with engineering, design, analytics, marketing, sales, and operations to ship end-to-end experiences that move the business.
• Drive execution. Stay close to the work. Lead product development from ideation through launch and impact measurement, removing friction wherever it appears.
• Build a strong experimentation culture. Establish a rigorous testing cadence that combines incremental optimization with bigger bets, and instill best practices for measurement.
• Scale the platform. Work with sales, operations, and policy admin teams to set clear goals for performance, reliability, and user experience — solving with both technology and process.
• Build the team. Hire, coach, and develop a high-performing team of product managers.

Director, Product Management

Marketing

• New DTC Product Ownership: Lead paid marketing for all of our new DTC products, currently IUL and annuities, with more products launching in H2 2026. Own the paid strategy and roadmap end to end, from pre-launch positioning translation through scale. Partner with product and brand on positioning, with creative on output, and with analytics on measurement.
• Autonomous Execution: Run the paid program for new products with strategic input from leadership, not day-to-day direction. Make the calls on budget allocation, channel mix, testing roadmap, and creative direction. Bring proposals and decisions forward, not open questions.
• Cross-Channel Strategy: Lead the cross-channel strategy for new products across Meta, Search, YouTube, TikTok, and other paid channels. Make sure what one channel learns this week gets implemented by the others next week.

Products & Marketing Innovation Director

• Own both strategy and execution to drive marketing performance in line with budget and goals.
• Track performance on a weekly and monthly basis and make adjustments to improve target KPIs.
• Partner with internal teams (e.g. Creative, Analytics, MarTech, Product, Finance) to effectively drive all aspects of the channels you manage.
• Manage external agencies in executing media buys, negotiations, contracts, and reconciliations.
• Regularly perform deep analysis on channel performance and implement optimization strategies.
• Demonstrate thought leadership by frequently presenting recommendations on new test expansion opportunities, and ways to scale operationally such as AI enabled systems.
• Drive executive communications by presenting insights and forward-looking strategies in biweekly and quarterly meetings with senior leadership.
• Function as the expert across channels and stay up to date on industry/competitive trends and technologies, betas, and best practices.

Principal Offline Acquisition Marketing

User Researcher

• Establish the research function at Ethos
• Lead strategic research initiatives across complex user journeys
• Develop and maintain a panel of agents for research
• Deeply understand and simplify multi-step workflows
• Build scalable research frameworks
• Lead mixed-method research efforts
• Synthesize research findings with usage data
• Communicate research insights with clarity
• Shape product strategy
• Mentor and scale research capabilities

Principal User Researcher, Mixed Methods, B2B

• Narrative Architecture: Define what an Ethos AI conversation actually sounds like
• Channel Strategy: Decide where conversational AI fits inside the broader customer journey
• Cross-Medium Continuity: Own the product experience where a conversation can start as a call
• Vision & Strategy: Own the multi-year vision for how Ethos talks to customers
• Opportunity Sequencing: Decide which customer segments, products, and call types we attack next
• Build vs. Buy vs. Partner: Own the calls on where we differentiate versus where we commoditize

Director of Product, Conversational AI

Account Manager

• Define and quantify business drivers
• Stand up testing and measurement cadence
• Own data foundations for commissions
• Set vision for AI-powered analytics
• Grow analytics organization
• Collaborate across functions

Senior Director, Partnerships Analytics

Data Scientist

• Insight that drives product decisions.
• You identify the highest-leverage questions, build the frameworks to answer them, and bring clear recommendations to product and leadership. PMs and executives make different decisions because you're in the room.
• Player-coach leadership.
• You manage and develop a team of product analysts across our highest-priority charters. You take the hardest, highest-leverage work yourself — and make everyone around you better at theirs through hiring, coaching, and the standards you set.
• Accountable for growth outcomes.
• You're measured on the business impact of the decisions analytics influences — conversion, retention, revenue per lead — not on the volume of analyses produced. You operate across product areas, experiments, and data sources, surfacing patterns and strategic bets that siloed analysis misses, and you shift how leadership thinks about growth.
• Deep customer and business awareness.
• You build a rich model of how customers behave, what drives conversion and retention, and where growth opportunities live. That model shapes everything from long-term roadmap bets to the micro-decisions made in weekly product reviews.
• Experimentation at portfolio scale.
• Own experiment strategy across your product areas — design, guardrails, interpretation, and the cross-experiment patterns that reveal the bigger picture no single test shows.
• AI system quality and judgment.
• Our agents pull data, read configs, and produce draft analyses. You own the quality of that output across the team — validating it, sharpening it, and training the system over time. Human judgment over AI judgment. Always.
• Raising the bar for the entire team.
• You set the standard for how AI and analytical rigor work collaboratively. When you find a better way to validate an experiment, pressure-test a metric, or get signal from AI faster — you make it the team's new baseline, and you make sure the team can execute it without you.

Director, Product Analytics

Operations

• Own creative operations across the entire Creative & Brand team, including workflow management, capacity planning, resource allocation, and roadmap planning.
• Build and maintain systems that remove friction and eliminate work about work, so the team spends more time making and less time managing.
• Build the AI-native operating layer for the Creative & Brand team. This is not about being a power user of Runway or Midjourney — it's about designing and shipping the agentic workflows, internal tools, and automations that change how the team works. You'll architect the systems that connect ideation tools, asset libraries, briefing flows, and trafficking pipelines into end-to-end workflows, and you'll own the measurement that proves they delivered a step change in throughput and quality — not marginal time savings.
• Partner with the Consumer AI team to identify where Creative & Brand workflows are ripe for agentic automation, and either build those tools yourself or scope and shepherd them through to production. You'll be the team's translator between creative reality and AI capability.
• Manage the team’s budget in partnership with the VP, working closely with finance and legal to ensure accurate forecasting, tracking, and reporting
• Own relationships with external agencies, vendors, and contractors from onboarding through delivery, including contract management and performance accountability.
• Serve as the primary cross-functional partner for teams including Performance Marketing, Product, and Partnerships, ensuring creative workstreams are aligned, prioritized, and resourced appropriately.
• Develop and maintain project management infrastructure across tools including ClickUp, Notion, and Slack, ensuring the team has clear visibility into what's in flight, what's coming, and what's at risk.
• Build scalable briefing, feedback, and approval processes that maintain quality and speed without creating bottlenecks.
• Track and report on team capacity, project throughput, and operational health, using data to drive better resourcing and planning decisions.
• Identify gaps in our operational model and proactively bring solutions.