Equativ (formerly Smart)

Account Manager

• Own a portfolio of strategic Maestro accounts across the full campaign lifecycle, from kick-off through results
• Create, set up, and optimize campaigns and programmatic deals on Maestro
• Support and guide clients on activation strategies, audiences, curation, and advertising formats
• Monitor delivery and performance, troubleshoot discrepancies and technical issues, and optimize campaigns
• Report and present strategic campaign results, translating data into insights and recommendations
• Train and provide technical support to clients on Maestro
• Coordinate with the Supply team to maximize deal and campaign performance
• Work with Sales to identify uplift, renewal, and upsell opportunities
• Collaborate with Product, Analytics, and Support teams to tailor and develop client solutions

Key Account Manager

• Manage a portfolio of CTV accounts spanning Top Broadcasters, Publishers, Platforms, and OEMs
• Serve as the primary point of contact, owning all strategic and operational communication
• Support and optimize Deals, PMPs, and PG connections via SpringServe, Publica, FreeWheel, and similar CTV ad-serving platforms
• Analyze performance, revenue trends, and technical signals to deliver clear, actionable insights
• Lead onboarding and ensure timely, high-quality activation of new integrations or product features
• Prepare and deliver Quarterly Business Reviews and forward-looking recommendations
• Identify opportunities to expand usage, drive adoption, and introduce new products or capabilities
• Coordinate with Supply/Demand Sales, Product, TechOps, and Analytics to address issues and unlock new value
• Manage escalations with clarity and urgency, ensuring strong client satisfaction and continuity
• During the first month, gain a full understanding of products and team operations
• After three months, become a trusted Key Account Manager and own an omnichannel account list
• Within six months, handle complex issues, troubleshooting, campaign performance, and client relationship development

Key Account Manager, CTV Supply

Vice President

• Leads Equativ's publisher-facing organization
• Accountable for growth and health of publisher business
• Engages with high-value strategic publisher relationships
• Reports to the CEO on publisher business performance
• Establishes consistent operating rhythm across teams

SVP, Supply

• Own and exceed an individual revenue quota across Mexico and assigned LATAM markets.
• Develop and grow relationships with media agencies (GroupM, Publicis, Havas, IPG, Omnicom) and direct advertisers across key verticals.
• Drive the full sales cycle: prospecting, pitch, proposal, negotiation, and close.
• Collaborate with internal teams (AdOps, Account Management, Marketing) to ensure seamless campaign execution and client satisfaction.
• Identify upsell and cross-sell opportunities within existing accounts.
• Represent Equativ at industry events, trade shows, and client meetings across the region.
• Maintain accurate pipeline and forecasting in CRM (Salesforce).
• Provide market intelligence and competitive feedback to support regional strategy.

Sales Manager, Demand Partnerships

• Serve as the primary client contact, building strong, trust-based relationships.
• Plan and execute client entertainment initiatives to enhance engagement and retention by participating in office hours, lunch & learns, and industry events.
• Develop client-aligned media strategies using market trends, audience insights, and competitive analysis.
• Identify upsell/cross-sell opportunities across open exchange and PMP formats.
• Proactively address evolving client needs with strategic recommendations.
• Use performance data to develop retention plans and uncover growth opportunities.
• Collaborate on pre-launch activities: brief reviews, creative mocks, sitelists, and quality checks.
• Maintain and manage Deal Libraries and targeting strategies.
• Deliver ongoing performance updates, QBRs, and post-campaign wrap-ups.
• Provide curated reporting: site lists, green PMPs, RFIs, RFPs, and campaign trackers.
• Partner closely with Sales and Optimization Managers to align on strategy, setup, and execution.
• Collaborate with marketing and solutions teams for demos, insights, and product recommendations.
• Own and develop an SME project to deepen expertise in Sharethrough/Equativ capabilities and support strategic outcomes across the sales cycle.

Key Account Manager

Key Account Manager, CTV Supply

SVP, Supply

Sales Manager, Demand Partnerships

Senior Account Manager