EQL Tech (sales & engineering talent)

Digital Marketing

• Design, launch, and manage end-to-end B2B demand generation campaigns across digital channels (email, paid social, organic, web, and content).
• Take hands-on management of the internal marketing automation platform and CRM system to optimise lead routing, segmentation, nurturing, and automated workflows.
• Own the marketing dashboard. Track, analyse, and report on channel performance, attribution, ROI, and commercial pipeline contribution to senior leadership.
• Direct and hold external SEO and paid media agencies accountable by setting clear performance metrics, reviewing campaign execution, and optimising spend.
• Collaborate closely with the sales team to ensure seamless lead transition, high data hygiene, and continuous optimisation of the lead lifecycle.

Digital Marketing Manager – Demand Generation, Operations

Account Executive

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Account Executive – Customer Success, AI EdTech

Lead Generation

• AI-Assisted Content Engine: Produce high-quality, AI-assisted content that drives organic traffic. You will act as a high-volume prompt engineer, generating, fact-checking, and refining up to 20 articles a day using tools like Claude.
• AEO & SEO: Ensure the content is optimized not just for Google (SEO), but for AI Engines (AEO) to put our client in front of the right audience.
• Outbound Sales & Hustle: Run cold outreach campaigns -- email, LinkedIn, and beyond -- to identify and engage prospective clients in the education sector.
• Pipeline Management: Qualify inbound and outbound leads, gather the right information, and pass sales-ready opportunities to senior team members.
• Adapt & Scale: Take on whatever else needs doing, within reason. This is a startup. The above list will grow.

Digital Marketing Manager – Demand Generation, Operations

Account Executive – Customer Success, AI EdTech

EdTech Growth Representative – Sales, Lead Generation