Marketing Operations Specialist
Seesaw Learning
Marketing Automation Administrator
Epignosis learning technologies
full-time
Posted on:
Location Type: Hybrid
Location: Athens • 🇬🇷 Greece
Visit company websiteJob Level
JuniorMid-Level
About the role
- Design, build, and launch email campaigns, nurture sequences, and triggered programs in Marketo.
- Execute A/B testing and personalization strategies (subject lines, dynamic content, segmentation).
- Monitor and improve email deliverability, engagement, and compliance (GDPR, CAN-SPAM).
- Manage and optimize the marketing database, ensuring data accuracy, effective segmentation, deduplication, and overall quality.
- Track, analyze, and share insights on email performance metrics, campaign conversion and attribution, turning data into actionable recommendations.
- Administer the marketing technology stack (Marketo, Mailchimp, Intercom, etc.) to ensure reliable day-to-day operations.
- Document processes, workflows, and campaign guidelines to ensure consistency, scalability, and knowledge-sharing across the team.
- Gather qualitative feedback from Sales, Customer Success, and Marketing stakeholders to improve processes, campaign effectiveness, and conversion rates.
Requirements
- Bachelor's degree in Marketing or Business.
- 2+ years of experience in marketing automation (Marketo preferred), ideally within a B2B software environment.
- Solid understanding of email marketing best practices (deliverability, A/B testing, personalization).
- Experience with B2B lead nurturing and funnel optimization.
- Strong analytical skills with the ability to translate campaign performance data into actionable improvements, leveraging Excel for reporting, segmentation, and data analysis.
- Strong organizational skills, attention to detail, and ability to collaborate cross-functionally.
- Proficiency in English (written and verbal).
- Nice to haves: Experience with HTML/CSS for email templates; Familiarity with deliverability monitoring tools and best practices; Experience with CRM integrations (Salesforce, or equivalent).
Benefits
- The most important thing we offer is a safe and healthy professional environment, giving you the opportunity to work on products that positively impact millions globally.
- Competitive compensation packages – because great work deserves great rewards.
- Inclusive parental benefits – support for every kind of family, no matter your path to parenthood.
- Private health insurance plan – your well-being matters to us, on and off the clock.
- Meal allowance
- Complimentary meals at the office – daily breakfast spreads and lunch catered three times a week.
- Access to our in-house blood bank
- Professional development initiatives
- Gorgeous office space
- A vibrant working environment
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email marketingA/B testingpersonalizationdata analysislead nurturingfunnel optimizationHTMLCSSmarketing automationGDPR
Soft skills
analytical skillsorganizational skillsattention to detailcollaborationcommunication
Certifications
Bachelor's degree in MarketingBachelor's degree in Business
