Administration

• Design, build, and launch email campaigns, nurture sequences, and triggered programs in Marketo.
• Execute A/B testing and personalization strategies (subject lines, dynamic content, segmentation).
• Monitor and improve email deliverability, engagement, and compliance (GDPR, CAN-SPAM).
• Manage and optimize the marketing database, ensuring data accuracy, effective segmentation, deduplication, and overall quality.
• Track, analyze, and share insights on email performance metrics, campaign conversion and attribution, turning data into actionable recommendations.
• Administer the marketing technology stack (Marketo, Mailchimp, Intercom, etc.) to ensure reliable day-to-day operations.
• Document processes, workflows, and campaign guidelines to ensure consistency, scalability, and knowledge-sharing across the team.
• Gather qualitative feedback from Sales, Customer Success, and Marketing stakeholders to improve processes, campaign effectiveness, and conversion rates.

Marketing Automation Administrator

Group Loan Administrator