Regional Marketing Manager
Skyline Construction
WordPress
Marketing Campaign Manager
Acuity, Inc.
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $85,000 - $125,000 per year
Job Level
Mid-LevelSenior
Tech Stack
WordPress
About the role
- Collaborate with stakeholders to conceptualize and execute campaigns that resonate with our target audience, reinforcing thought leadership and driving revenue.
- Develop and implement email marketing and nurture campaigns that create demand, drive engagement, retention and revenue.
- Partner with Product Marketing and Content to translate positioning and messaging into compelling campaigns.
- Utilize predictive analytics to create responsive audience segments based on buyer intent.
- Own strategy, planning and execution for all outbound marketing emails, including nurture programs, newsletters, product updates and promotional campaigns.
- Own communications calendar.
- Develop segmentation strategies to deliver personalized, relevant email experiences for different audiences.
- Build, test and optimize email templates, subject lines, content and CTAs to maximize engagement and conversion.
- Monitor email deliverability, maintain list health and ensure compliance with email regulations (e.g., CAN-SPAM, GDPR).
- Regularly audit lead scoring criteria based on data analysis.
- Provide ongoing content performance analysis based on pipeline influence and generation.
- Analyze campaign performance, providing actionable recommendations for continuous improvement to both the Marketing and Rev Ops teams.
- Collaborate with cross-functional teams to ensure consistent messaging across all marketing channels.
- Align industry- and persona-based messaging to enhance campaign effectiveness.
- Stay up-to-date with email marketing best practices and industry trends.
- Implement emerging trends to enhance campaign performance.
- Partner with Marketing Operations to ensure accurate tracking, attribution and reporting of campaign metrics in HubSpot, Salesforce and Outreach.
- Maintain campaign and email best practices documentation and contribute to process improvements.
Requirements
- 3-5 years of marketing experience, with a focus on campaign management and email marketing.
- Familiarity with ABM technology (e.g., 6Sense, Common Room or similar).
- Experience in B2B SaaS required. HR Tech preferred.
- Strong understanding of omni-channel marketing best practices, including segmentation, automation and personalization across platforms like email, web, social, paid, community, etc.
- Excellent writing experience, with ability to create concise value-based messaging that drives action tailored to specific audiences.
- Demonstrated ability to plan, prioritize and thrive in a fast-paced, deadline-driven environment.
- Proven ability to collaborate effectively with cross-functional teams.
- Ability to make data-driven decisions, citing evidence from marketing trends, KPIs and stakeholder feedback.
- Understanding of conversion rate optimization best practices.
- Proficiency with analytics tools such as Google Analytics, HubSpot and Salesforce.
- Experience with 6Sense, Gong, Outreach, WordPress, Asana or similar tools.
- Bachelor's degree in business, marketing or a related communications field or relevant work experience.
