Stingray Direct

Performance Designer – Health and Wellness

Stingray Direct

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $90,000 - $110,000 per year

Job Level

Mid-LevelSenior

Tech Stack

WordPress

About the role

  • Stingray Direct is a health and wellness enterprise that builds vitality-conscious brands and generates products to increase consumers' quality of life.
  • This role is 100% remote; however, candidates must be based in California.
  • The Performance Designer will be instrumental in creating high-impact assets, including email marketing campaigns, landing pages, and ad creatives.
  • Utilizing performance data and user insights, this individual will implement ongoing improvements to optimize the customer journey and drive measurable results.
  • Blend creative expertise with analytical acumen to craft designs that prioritize overall performance via targeted KPIs with a mobile-first, usability, and emotional resonance approach.
  • Ideal for a proactive, innovative thinker who excels in fast-paced environments with ever-changing priorities and stays at the forefront of industry trends.
  • The Performance Designer will report directly to the Creative Director. Responsibilities:
  • Email Marketing Campaigns: Design and optimize visually engaging email templates to enhance readability, usability, and conversions, leveraging A/B testing and analytics tools.
  • Landing Page Design: Lead the creation and iteration of high-converting landing pages and checkout flows, analyzing user behavior and prioritizing a mobile-first approach to improve user experience and drive targeted KPIs.
  • Ad Creative Development: Craft platform-specific ad creatives (static, video, carousel) for Meta, Google, and other channels, continuously optimizing designs based on performance feedback and A/B testing.
  • Data-Driven Design: Utilize performance metrics, user insights, and innovative techniques to refine designs, focusing on measurable outcomes such as conversion rates, engagement, and average order value.
  • Cross-Functional Collaboration: Work closely with marketing, UX/UI, development teams, and leadership to ensure cohesive, functional, and goal-aligned creative assets across all campaigns.
  • User-Centric Focus: Design intuitive, emotionally appealing content that aligns with the customer journey, ensuring a seamless and engaging experience across touchpoints.

Requirements

  • Based out of California
  • Bachelor’s degree in Graphic Design, Visual Arts, Digital Media, Marketing, or a related field preferred
  • 5-7 years of experience with Graphic/Web Design in an eCommerce Marketing Environment
  • Strong portfolio showcasing expertise in conceptualizing and executing visual content across formats
  • Proficiency in designing for B2C audiences
  • Experience with email marketing platforms such as Iterable, Klaviyo, and Mailchimp
  • Experience with sales channels like Amazon, Walmart, or eBay
  • Understanding of UX/UI best practices and requirements
  • Experience with the eCommerce Shopify platform and the design-focused plug-ins/tech stacks associated with it (e.g., Pagefly, Shogun, etc)
  • Strong understanding of page builders (Shogun, Pagefly, GemPages)
  • Experience with HTML/CSS, WordPress, & social media is a plus
  • Deep understanding of ad formats and guidelines for Meta (e.g., Stories, Reels, Feed Ads), Google Ads (e.g., YouTube Bumper Ads, Responsive Display Ads), and others.
  • Certifications or coursework in digital marketing, user experience (UX), or data analytics is a plus.
  • Proficiency in design software such as Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects, XD), Sketch, or similar UI/UX design tools.
  • Experience with Microsoft Office (Word & Excel) and Google Workspace (Gmail, Docs, Sheets)
  • Understanding of layout, typography, color theory, and branding.
  • Experience creating digital assets, such as display ads, landing pages, social media, and email campaigns.
  • Must be able to work well independently as well as collaboratively in a remote creative team environment
  • Knowledge of the Health and Wellness, Supplements, or Beauty Industry is a plus
  • Fluent in English, spoken and written
  • Excellent comprehension & communication skills
  • Must be able to work in a fast-paced remote work environment and work on multiple projects concurrently
  • The best candidate for this position enjoys being busy and collaborating across departments