Stingray Direct

Designer

Stingray Direct is a health and wellness enterprise that builds vitality-conscious brands and generates products to increase consumers' quality of life.

• This role is 100% remote; however, candidates must be based in California.
• The Performance Designer will be instrumental in creating high-impact assets, including email marketing campaigns, landing pages, and ad creatives.
• Utilizing performance data and user insights, this individual will implement ongoing improvements to optimize the customer journey and drive measurable results.
• Blend creative expertise with analytical acumen to craft designs that prioritize overall performance via targeted KPIs with a mobile-first, usability, and emotional resonance approach.
• Ideal for a proactive, innovative thinker who excels in fast-paced environments with ever-changing priorities and stays at the forefront of industry trends.
• The Performance Designer will report directly to the Creative Director.

Responsibilities:
• Email Marketing Campaigns: Design and optimize visually engaging email templates to enhance readability, usability, and conversions, leveraging A/B testing and analytics tools.
• Landing Page Design: Lead the creation and iteration of high-converting landing pages and checkout flows, analyzing user behavior and prioritizing a mobile-first approach to improve user experience and drive targeted KPIs.
• Ad Creative Development: Craft platform-specific ad creatives (static, video, carousel) for Meta, Google, and other channels, continuously optimizing designs based on performance feedback and A/B testing.
• Data-Driven Design: Utilize performance metrics, user insights, and innovative techniques to refine designs, focusing on measurable outcomes such as conversion rates, engagement, and average order value.
• Cross-Functional Collaboration: Work closely with marketing, UX/UI, development teams, and leadership to ensure cohesive, functional, and goal-aligned creative assets across all campaigns.
• User-Centric Focus: Design intuitive, emotionally appealing content that aligns with the customer journey, ensuring a seamless and engaging experience across touchpoints.

Performance Designer – Health and Wellness