Director of Growth Marketing
First Due
CloudNode.jsWordPress
Senior B2B Content Writer
Iron Horse
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $75,000 - $100,000 per year
Job Level
Senior
Tech Stack
WordPress
About the role
- Write and edit compelling, audience-focused copy for B2B demand gen campaigns, including email nurtures, newsletters, social, and web pages.
- Concept and create marketing assets such as ebooks, infographics, solution briefs, case studies, blog articles and webinars to meet specific goals.
- Write in a range of tones, including conversational, thought leadership and informational/instructional and for audiences ranging from C-Suite to practitioners.
- Develop a deep understanding of target audiences, competitive landscape, and client solutions through interviews, document reviews and independent research.
- Collaborate with designers, marketers, engineers, program managers and other writers to create innovative solutions that exceed client expectations.
- Produce high-quality content that adheres to brand and messaging guidelines with minimal revisions and little supervision.
- Juggle and prioritize a variety of copy needs, projects, and requests.
- Stay current with best practices and trends in content and copywriting, demand gen, and our customers’ industries—including how AI is being used (and when it shouldn’t be).
- Build relationships with coworkers and our partners and clients.
- Contribute to our company culture, quality of work, and growth.
Requirements
- Bachelor’s degree in English, Journalism or related field
- 7+ years’ professional B2B writing experience
- At least 2 years’ experience working with technical content
- Passion for crafting fresh, compelling copy and content that speak to the target audience
- Comfort with and strategies for working on projects with shifting needs and incomplete details
- Ability to quickly produce effective copy that addresses project goals and requirements
- Understanding of the B2B buyer journey, sales process and the needs of enterprise and emerging growth B2B marketers
- Basic understanding of marketing technologies such as marketing automation platforms, ABM platforms, and ad platforms
- Excellent research skills, including conducting stakeholder interviews
- Ability to extract end-user benefits from technical or dense product descriptions and related content
- Understanding of how to use data to inform content and messaging decisions
- Understanding of digital content best practices, including SEO optimization, A/B testing, and conversion rate optimization
- Excellent writing, editing and proofreading skills
- Comfort working autonomously and collaboratively
- Excellent time-management and organizational skills
- US work authorization (must reside in the United States and already be legally authorized to work full-time; employer cannot sponsor visas)
- Availability during standard U.S. business hours
