Product Marketing Manager
Automattic
CloudOpen SourceWordPress
Senior Product Marketing Manager
Seeq Corporation
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $145,000 per year
Job Level
Senior
Tech Stack
GoWordPress
About the role
- Develop and execute go-to-market (GTM) plans for new product launches and feature releases, ensuring collaboration and alignment across sales, marketing, and product teams
- Craft clear, compelling messaging and value propositions tailored to executive, technical, and operational personas across key industrial verticals
- Ensure consistent and effective messaging across all internal and external channels
- Translate complex technical concepts into clear messaging emphasizing value/outcomes and competitive differentiators
- Conduct market research to stay informed about industry trends and the competitive landscape
- Facilitate in-person customer feedback sessions for market intelligence around target outcomes and personas
- Analyze competitor products and positioning; develop and maintain competitor battle cards and positioning frameworks
- Collaborate with Product Management, Sales, and Customer Success to ensure market needs are reflected in the product roadmap
- Create internal awareness for short to mid-term roadmap and integrate product launches into overall messaging
- Create high-impact marketing collateral including videos, whitepapers, case studies, and presentations
- Create sales tools, pitch decks, battle cards, and training materials to empower the sales team
- Collaborate with Software team on hands-on customer and prospect workshops to accelerate understanding of differentiated AI and enterprise workflows
- Ensure messaging around new product capabilities is regularly and consistently woven into Seeq’s positioning across channels, personas, and industries
- Conduct pricing analysis and market research to inform pricing decisions and communicate pricing strategies to sales teams
Requirements
- 6+ years of product marketing experience with a strong record in B2B SaaS
- Bachelor’s degree in marketing, business, or a related field (MBA preferred)
- Hands-on experience across industrial sectors (oil & gas, chemicals, metals, mining, materials, life sciences, power & utilities, food & beverage)
- Familiarity with enterprise applications (OEE, APM, machinery surveillance)
- Proven success in GTM strategy, product launches, and lifecycle marketing
- Skilled in persona development, product positioning, and executive-level messaging
- Experienced in market and competitive research to drive strategy
- Effective cross-functional leader, able to influence in matrixed organizations
- Strong analytical abilities; data-driven decision-making
- Excellent written and verbal communication; adept at storytelling
- Tools: Salesforce, HighSpot, WordPress, InDesign, Monday.com, Confluence, Zoom
- Willing to travel occasionally (1–2 times per quarter) to meet clients and stakeholders
- Must be authorized to work in the country in which you reside; Seeq does not sponsor US F1 or H-1B work visas
