Head of B2B Marketing
InPost UK
Job Level
Lead
About the role
- Lead marketing strategy and execution for the UK region to drive revenue across target segments.
- Collaborate with product marketing and UK leadership to align priorities and define strategy.
- Manage and optimise the UK marketing budget, focusing on improving key metrics like CPL, CAC, and conversion rates.
- Oversee digital marketing performance in paid and organic channels, in partnership with the Director of Digital Marketing.
- Recruit, mentor, and lead the UK marketing team, while tracking KPIs and campaign performance.
- Identify joint marketing opportunities with key UK partnerships.
- Report directly to the General Manager and act as part of the wider marketing leadership team.
Requirements
- Strong experience in B2B demand generation, events, product & field marketing.
- Some experience gained with an accounting and bookkeeping technology business.
- Proven experience in creating and presenting structured marketing plans to senior leadership.
- Strong background in multi-channel campaign execution and cross-functional collaboration.
- Expertise in budget management and reporting key metrics (ROI, CPL, CAC).
- Excellent project management, organisation, and stakeholder engagement skills.
- Experience in sales enablement and vendor negotiation.
- Familiarity with Salesforce, HubSpot, and JIRA is preferred.
- Leadership skills with the ability to mentor teams, prioritise, and delegate effectively.
