Marketing

• Develop and own the UK B2B marketing strategy aligned with overall business goals
• Develop and execute data-driven campaigns to drive lead acquisition and pipeline growth
• Define positioning, value propositions, and messaging for target business audiences
• Lead go-to-market strategy development and oversee delivery of bespoke sales collateral
• Work with sales and account management to define merchant and landlord communication and engagement strategies
• Lead co-marketing initiatives with merchants and landlords to drive awareness and adoption
• Partner with sales and CRM to ensure accurate lead capture, handoff, high-quality pipeline and conversion optimisation
• Oversee development of presentation decks and talk tracks for C-suite speaking opportunities
• Support scoping, definition and implementation of partner marketing programmes and report results
• Build, manage, and mentor the B2B marketing team, fostering a data-driven, results-oriented culture
• Oversee creation of content (case studies, research, webinars, blog posts) and thought leadership
• Position company and leaders through PR, speaking engagements and strategic partnerships
• Set KPIs, report on marketing performance and optimise cost of acquisition using data and insights

Head of B2B Marketing

Field Marketing Manager

Demand Marketing Manager

Marketing Designer – Motion/Animation

Marketing Manager

Marketing Campaign Lead