Commercial Program Manager – Growth Through AI
Solenis
Job Level
Lead
About the role
- Develop and own the UK B2B marketing strategy aligned with overall business goals
- Develop and execute data-driven campaigns to drive lead acquisition and pipeline growth
- Define positioning, value propositions, and messaging for target business audiences
- Lead go-to-market strategy development and oversee delivery of bespoke sales collateral
- Work with sales and account management to define merchant and landlord communication and engagement strategies
- Lead co-marketing initiatives with merchants and landlords to drive awareness and adoption
- Partner with sales and CRM to ensure accurate lead capture, handoff, high-quality pipeline and conversion optimisation
- Oversee development of presentation decks and talk tracks for C-suite speaking opportunities
- Support scoping, definition and implementation of partner marketing programmes and report results
- Build, manage, and mentor the B2B marketing team, fostering a data-driven, results-oriented culture
- Oversee creation of content (case studies, research, webinars, blog posts) and thought leadership
- Position company and leaders through PR, speaking engagements and strategic partnerships
- Set KPIs, report on marketing performance and optimise cost of acquisition using data and insights
Requirements
- Degree in Marketing, Business, Communications, or a related field
- Progressive B2B marketing experience, including a leadership role (ideally within e-commerce, logistics or retail)
- Proven ability to build and execute impactful B2B strategies and distinctive campaigns across digital and offline channels
- Strong knowledge of digital marketing platforms, CRM, and automation tools (e.g. HubSpot, Google Analytics, LinkedIn Ads)
- Experience applying AI to enhance marketing performance, targeting, and efficiency
- Analytical thinker with a data-driven approach to optimisation and decision-making
- Excellent communication, influencing, and stakeholder engagement skills
- Demonstrated leadership and team management capabilities
- Comfortable working in a fast-paced environment; problem-solving and curiosity
