Parcelhero

Head of Performance Marketing

Parcelhero

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $90,000 - $120,000 per year

Job Level

Lead

About the role

  • ParcelHero seeks a Head of Performance Marketing to drive significant growth and optimize our marketing budget across paid digital channels for both our price comparison site and ParcelHero Pro. This hands-on role will lead our SEM and SEO strategy, oversee paid media campaigns, and collaborate with cross-functional teams to implement innovative growth initiatives. The priority is to drive a higher volume of inbound leads and user acquisition that ultimately convert to customers and revenue for ParcelHero.
  • What will you be doing?
  • Strategy and Execution: Develop and execute a comprehensive performance marketing strategy, including SEM, SEO and other paid media channels (e.g., Google Ads, social media advertising, display advertising).
  • Channel Optimization: Continuously optimize marketing channels to maximize ROI, focusing on user acquisition, activation, engagement, and retention for both B2C and B2B audiences.
  • Cross-Functional Collaboration: Partner with Product Marketing, Sales, Operations, Analytics, and Creative teams to align marketing efforts and drive business growth for both the ParcelHero price comparison platform and ParcelHero Pro.
  • Data-Driven Decision Making: Leverage analytics tools (e.g., Google Analytics, Google Tag Manager) to track performance metrics, identify trends, and inform data-driven decisions across all performance marketing activities.
  • Budget Management: Manage and optimize the marketing budget to ensure efficient allocation of resources across all paid channels.

Requirements

  • Demand Generation / Paid Media: Demonstrated track record in performance marketing acquisition marketing, both B2C and B2B, including experience managing a significant budget across paid channels such as, Google, Microsoft, Meta, X, TikTok, Reddit, Quora, Shopify, YouTube, StackAdapt, etc.
  • Budget Development, Lead Forecasting: Experience in shaping the planning and execution of multiple, complex marketing programs, integrated digital marketing campaigns, experimentation, and ROI monitoring.
  • Analytics: Deep analytics background and proficiency with data tools with the ability to synthesize, analyze, and interpret data (including KPI reports) and translate them into actionable steps.
  • Industry Experience: Experience working with consumer and B2B brands, ideally with exposure to the e-commerce or logistics sectors. Experience with a price comparison website or a shipping platform is a plus.
  • Feedback Management: Comfortable providing creative feedback and managing feedback processes related to ad creatives and landing pages.
  • Leadership Presence: Strong leadership presence, capable of creating buy-in across an interdisciplinary talent set.
  • Workflow Optimization: Solid experience applying workflow tools and management systems to optimize resource productivity, deliver work on time, anticipate plan changes and adjustments, and proactively seek stakeholder input to align expectations.
  • Advertising Knowledge: Well-versed in all advertising mediums and their appropriate usage, including social media, display, SEM, SEO and mobile channels.
  • Data-Driven Insights: Leverage research, analytics, and brand insights to optimize and improve campaign performance.
  • Business Acumen: Demonstrated experience building personal knowledge of the parcel delivery and e-commerce landscape.
  • Organisational Skills: Thrives in a fast-paced, remote-first growth environment, is highly organized, detail-oriented, and can multitask effectively.
  • Direct responsibility for an SEM budget exceeding GBP $10 Million PA.
  • 5+ years of experience in performance marketing, with a proven track record of driving growth and ROI in both B2C and B2B contexts.
  • Technical Skills: Expert proficiency in Google Ads, Microsoft Ads, Meta Ads, Reddit Ads, Quora Ads, X Ads, TikTok Ads, YouTube Ads, CTV/OTT Ads, Remarketing / Retargeting Ads, Shopify Ads, Google Analytics, Google Tag Manager, and other relevant marketing tools such as CRM and marketing automation platforms like Salesforce &/or HubSpot.
  • Experience with A/B testing, conversion rate optimization, and leveraging testing platforms.
  • Excellent communication and organization skills in a remote setting.
  • Experience with project management or workload management systems.
  • Bachelor's Degree in Marketing, Business, or a related field.