Parcelhero

Performance Marketing

• ParcelHero seeks a Head of Performance Marketing to drive significant growth and optimize our marketing budget across paid digital channels for both our price comparison site and ParcelHero Pro. This hands-on role will lead our SEM and SEO strategy, oversee paid media campaigns, and collaborate with cross-functional teams to implement innovative growth initiatives. The priority is to drive a higher volume of inbound leads and user acquisition that ultimately convert to customers and revenue for ParcelHero.
• What will you be doing?
• Strategy and Execution: Develop and execute a comprehensive performance marketing strategy, including SEM, SEO and other paid media channels (e.g., Google Ads, social media advertising, display advertising).
• Channel Optimization: Continuously optimize marketing channels to maximize ROI, focusing on user acquisition, activation, engagement, and retention for both B2C and B2B audiences.
• Cross-Functional Collaboration: Partner with Product Marketing, Sales, Operations, Analytics, and Creative teams to align marketing efforts and drive business growth for both the ParcelHero price comparison platform and ParcelHero Pro.
• Data-Driven Decision Making: Leverage analytics tools (e.g., Google Analytics, Google Tag Manager) to track performance metrics, identify trends, and inform data-driven decisions across all performance marketing activities.
• Budget Management: Manage and optimize the marketing budget to ensure efficient allocation of resources across all paid channels.