Chief Marketing and Strategy Officer
GE HealthCare
Go
Product Marketing Director
Enformion
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $150,000 - $180,000 per year
Job Level
Lead
Tech Stack
Go
About the role
- Develop clear and compelling product positioning, messaging, and value propositions tailored to target audiences and verticals.
- Translate complex technical capabilities into customer-focused narratives that highlight benefits and ROI.
- Develop buyer personas within the industries we serve.
- Partner with product management to plan and execute product launches, ensuring alignment across marketing, sales, and customer success.
- Build and maintain go-to-market playbooks, competitive analysis, and sales enablement materials.
- Collaborate with demand generation teams to create campaigns that drive awareness, adoption, and pipeline growth.
- Conduct market research and gather customer insights to inform positioning, pricing, and product strategy.
- Monitor competitor activity and industry trends to identify opportunities for differentiation and share insights with product and executive teams.
- Develop sales tools, pitch decks, case studies, ROI calculators, and train sales and customer-facing teams.
- Develop customer testimonials, conduct win/loss interviews, and perform ongoing analysis.
- Partner across demand generation, content marketing, and digital teams to execute integrated campaigns and align product roadmaps with market needs.
Requirements
- Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
- 12+ years of experience in B2B product marketing, preferably in SaaS, data intelligence, risk, or compliance technology.
- Strong understanding of enterprise buyer journeys and experience supporting complex B2B sales cycles.
- Excellent communication, storytelling, and presentation skills.
- Experience conducting market and competitive analysis.
- Demonstrated ability to collaborate across teams and influence without direct authority.
- Comfortable working in a fast-paced, growth-oriented environment.
