Director, Commercialization
Marqeta
Job Level
Senior
Tech Stack
Go
About the role
- Own and evolve Agora's investment management, embedded payments, and financial services solutions
- Lead go-to-market strategies and product positioning, working cross-functionally with product, GTM, and financial services teams from pre-sales to customer engagement, upsell, and cross-sell
- Develop and execute comprehensive GTM strategies for product launches and evolved offerings, ensuring stakeholder alignment across channels
- Define and refine strategic positioning and messaging to differentiate Agora’s value
- Continuously analyze market trends, competitive landscape, and customer insights to inform strategy and messaging
- Create sales enablement collateral (battlecards, slide decks, case studies) and narratives for GTM teams
- Evolve pricing and packaging strategies aligned with customer value perceptions and market conditions
- Leverage data-driven insights to optimize product marketing initiatives and enhance ARR impact and stakeholder satisfaction
Requirements
- Minimum 3+ years in B2B SaaS product marketing, ideally within fintech
- Proven experience leading GTM strategies for comprehensive product offerings in saturated markets
- Proven success managing complex product launches holistically
- Skilled in cross-functional leadership without formal authority, collaborating with executives and stakeholders
- Experience guiding content creation across marketing channels, ensuring clarity and impact at scale
- Strategic thinker with exceptional execution skills; able to balance depth, quality, and speed
- Analytical, integrative mindset; skilled at deriving actionable insights and measuring success of product marketing initiatives
- Outstanding messaging & communication skills; proficient at translating complex technical concepts into simple, persuasive value propositions and sales materials
- Desire and proven ability to develop subject-matter expertise about product, customers, and competitors
- Entrepreneurial mindset with proactive, results-driven execution
- Strong prioritization and structured project management abilities; attentive to detail while working with unstructured data
- Customer-centric perspective and experience shaping product marketing around customer needs and journeys
- Resilient, adaptable, continuous learner, able to manage conflicting priorities effectively
- Critical thinker demonstrating professional integrity and effective collaboration skills
