Senior Product Marketing Manager
Agora
Go
Job Level
Senior
About the role
- Report directly to the SVP of Product & Strategy and take a leading role shaping core product messaging.
- Collaborate with product and marketing teams to develop product positioning and narrative highlighting platform benefits.
- Own end-to-end platform and feature-specific messaging development, working closely with other PMMs.
- Conduct market research to understand customer needs and preferences.
- Own analyst relations: educate top-tier analyst firms, manage report submissions, inquiries, and briefings.
- Influence the development of Sisense Product-Led Growth (PLG) strategy.
- Partner with PMMs to create enablement content (product sheets, feature presentations, demo videos).
- Evangelize platform capabilities and value propositions through webinars and in-person event presentations.
- Collaborate with cross-functional teams (product management, sales, engineering) to drive product launches and support GTM efforts.
- Work with stakeholders across sales and marketing to bring products to market.
Requirements
- 8+ years of product marketing experience in B2B SaaS, preferably in fast-paced, growth-stage companies.
- Hands-on ability to translate complex technical concepts into clear, value-driven messaging and align market opportunities with product features.
- Proven experience driving growth through both SLG (Sales-Led Growth) and PLG (Product-Led Growth) strategies.
- Background in analyst relations, including managing report submissions, inquiries, and briefings.
- Proactive problem-solver with a strong bias for action.
- Track record of leading cross-functional product launches and establishing GTM best practices.
- Customer-obsessed with ability to create content that resonates with the ICP.
- Expert storyteller who leverages data and user insights to craft compelling narratives.
- Strong collaborator with demonstrated success working across diverse stakeholders.
- Proven ability to drive product awareness, adoption, and growth.
- Data-driven decision-maker who thrives in fast-paced, dynamic environments.