Enformion

Business Development Rep

• Own the strategy, process, and execution of Enformion’s outbound and inbound lead development functions.
• Responsible for hiring, coaching, and developing a team of BDRs, optimizing lead conversion workflows.
• Partner closely with Marketing and Sales leadership to drive pipeline generation and revenue growth.
• Define and refine the BDR playbook, including outreach sequences, qualification criteria, and handoff processes.
• Leverage analytics tools (HubSpot, Outreach, Gong, etc.) to track KPIs such as meetings booked, conversion rates, and pipeline contribution.
• Identify and remove friction in the lead funnel by collaborating with Marketing and Revenue Operations.
• Develop and execute outbound strategies to penetrate target verticals and key accounts.

Business Development Representative – Manager

Chief Marketing Officer

• Develop clear and compelling product positioning, messaging, and value propositions tailored to target audiences and verticals.
• Translate complex technical capabilities into customer-focused narratives that highlight benefits and ROI.
• Develop buyer personas within the industries we serve.
• Partner with product management to plan and execute product launches, ensuring alignment across marketing, sales, and customer success.
• Build and maintain go-to-market playbooks, competitive analysis, and sales enablement materials.
• Collaborate with demand generation teams to create campaigns that drive awareness, adoption, and pipeline growth.
• Conduct market research and gather customer insights to inform positioning, pricing, and product strategy.
• Monitor competitor activity and industry trends to identify opportunities for differentiation and share insights with product and executive teams.
• Develop sales tools, pitch decks, case studies, ROI calculators, and train sales and customer-facing teams.
• Develop customer testimonials, conduct win/loss interviews, and perform ongoing analysis.
• Partner across demand generation, content marketing, and digital teams to execute integrated campaigns and align product roadmaps with market needs.

Product Marketing Director

SEO Marketing

• Build and implement comprehensive SEO strategies to drive organic traffic, keyword rankings, and lead generation.
• Manage technical SEO, including site architecture, schema markup, crawlability, and structured data.
• Conduct keyword and intent research to inform content creation and optimization.
• Develop strategies to increase brand and content discoverability within AI-driven platforms (e.g., ChatGPT, Perplexity, Gemini, Claude).
• Structure and optimize content for LLM ingestion, including authoritative sourcing, FAQs, and knowledge graph alignment.
• Monitor emerging GEO best practices and proactively test new approaches for visibility in AI search.
• Partner with product marketing and content team to adapt messaging for generative AI query contexts.
• Collaborate with content creators to ensure all assets are optimized for both traditional SEO and GEO.
• Track and report on organic and AI search performance, providing insights to improve visibility and engagement.
• Stay ahead of algorithm updates, search trends, and shifts in AI-powered search engines.
• Partner with digital, product, and demand generation teams to align organic and GEO efforts with broader marketing objectives.
• Work with web developer to implement technical recommendations and enhancements.

SEO and GEO Manager

Vice President, Marketing

Account Manager

• Partners are powering tremendous growth and success at Enformion. This role, which is new to Enformion, is focused on current and prospective resellers. Simply, the role is a channel sales role focused on “farming” and “hunting”
• Work with a portfolio of marquee clients to identify organic growth, upsell, and cross-sale opportunities.
• Find new partnerships across the identity verification, fraud prevention, sales/marketing intelligence, and collections industries.
• Drive channel partnerships and sales revenue across the United States.
• Lead activities across business development and sales pipeline: partner strategy and prospecting, partner negotiation, channel deal origination and analysis, partner onboarding, partner interaction and sales support, contract and system management, execution, and value creation oversight.
• Build trusted relationships, deliver measurable results, and serve as the voice of our partners internally.
• Work closely with Customer Success to retain a portfolio of industry-leading brands and find new partnerships.
• Reports to the Chief Revenue Officer of Enformion.
• Position has a sales quota, and total compensation is based significantly on commissions.

Business Development Representative – Manager

Product Marketing Director

SEO and GEO Manager

Vice President, Marketing

Strategic Partnership Manager